Cengage Learning
NEW

Polling America: An Encyclopedia of Public Opinion, 2nd Edition

  • Richard L. Clark
  • Kelly N. Foster
  • Benjamin Radcliff
  • Samuel J. Bests
  • Published By:
  • ISBN-10: 144083735X
  • ISBN-13: 9781440837357
  • DDC: 303.3
  • 776 Pages | eBook
  • Original Copyright 2020 | Published/Released September 2020
  • This publication's content originally published in print form: 2020

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About

Overview

This revised edition is a comprehensive resource for understanding public opinion polling in the US, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored in this encyclopedia include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
List of Entries.
Preface.
Acknowledgments.
Introduction.
1: Abortion.
2: Address-Based Sampling (ABS).
3: Agenda Setting and the Media.
4: Agree/Disagree Question Format.
5: American Association for Public Opinion Research (AAPOR).
6: Animal Rights.
7: Association of Academic Survey Research Organizations (AASRO).
8: Attitude Strength.
9: Behavior Coding.
10: Big Data.
11: Bradley Effect.
12: Budget, Taxes, and Deficits.
13: Call Screening.
14: Callback.
15: Campaign Advertising, Influence of.
16: Campaign Effects.
17: Cellular Telephone Survey Methods.
18: Choice Analysis.
19: Chomsky, Noam (1928–).
20: Citizen Engagement Measurement.
21: Civil Rights.
22: Cluster Sampling.
23: Cognitive Interviewing.
24: Cohabitation Measures.
25: Computer-Assisted Pretesting of Telephone Interview Questionnaires (CAPTIQ).
26: Computer-Assisted Telephone Interviewing (CATI).
27: Congressional Approval.
28: Consumer Confidence.
29: Content Analysis.
30: Cooperation-Inducing Techniques.
31: Coverage Error.
32: Crime.
33: Data Integration.
34: Design Effect.
35: Dewey, John (1852–1952).
36: Diary Surveys.
37: Dual-Frame RDD (DFRDD) Polling.
38: Eagleton Poll.
39: Ecological Fallacy.
40: Ecological Inference.
41: Economy.
42: Education.
43: Education Measures.
44: Elaboration Design.
45: Entrance Polls.
46: Environment.
47: Exit Polls.
48: Experiment (Experimentation).
49: Factual Recall Methods.
50: Fatigue Effects.
51: Feminism.
52: Field Period.
53: Field Poll.
54: Focus Group Moderating.
55: Focus Group Reporting.
56: Focus Groups.
57: Framing.
58: Gallup, George (1901–1984).
59: Gallup Poll.
60: Gay Rights.
61: Gender and Campaigns.
62: Gender Differences in Public Opinion.
63: General Social Survey (GSS).
64: Groves, Robert M. (1948–).
65: Gun Control.
66: Harris, Louis (1921–2016).
67: Health Policy.
68: Hispanic Public Opinion.
69: Horse Race Journalism.
70: Horse Race Polling.
71: House Effects.
72: Humanitarianism.
73: Identity Politics.
74: Ideological Measurement.
75: Ideology.
76: Immigration.
77: Incentives.
78: Income Measurement.
79: Initiative and Referendum Voting, Public Opinion On.
80: Institutional Review Board (IRB).
81: Interaction Analysis.
82: Interactive Voice Response (IVR).
83: Intercept Interviewing.
84: International Trust.
85: Internet Survey Methods.
86: Interrater Association Measures.
87: Interviewer Performance Measures.
88: Interviewing Effects.
89: Issue Evolution.
90: Issue Frames.
91: Item Response Theory (IRT).
92: Kohut, Andrew (1942–2015).
93: Liberalism and Conservatism.
94: Lippmann, Walter (1889–1974).
95: Literary Digest Poll of 1936.
96: Mail Surveys.
97: Marijuana, Attitudes Toward.
98: Measurement Models.
99: Millennials.
100: Mixed-Mode Surveys.
101: Mode Effects.
102: Multilevel Modeling.
103: Multisite Surveys.
104: National Council on Public Polls (NCPP).
105: National Election Studies (NES).
106: No-Opinion Response Options.
107: Opinion Formation.
108: Outcome Rates.