Convinced!, 1st Edition

  • Jack Nasher
  • Published By:
  • ISBN-10: 152309561X
  • ISBN-13: 9781523095612
  • DDC: 158.2
  • 256 Pages | eBook
  • Original Copyright 2018 | Published/Released December 2018
  • This publication's content originally published in print form: 2018

  • Price:  Sign in for price



In 2007 world-famous violinist Joshua Bell performed incognito for 45 minutes in the New York subway, playing a Stradivarius. Few stopped to listen; he made $32.17. This book opens with this story to prove a point: demonstrating competence, even brilliance, isn’t enough—you have to sell it. The author explores the minutiae of communication and body language to show us how to confidently convince others of our competence in a professional context. A professional mentalist, lawyer, professor, and successful businessman, he is well versed in the inner workings of the human psyche. He draws on fascinating stories, the latest research, and his own experiences to offer a complete guide to putting people at ease and making them realize you really do know what you’re doing.

Table of Contents

Front Cover.
Praise for Convinced.
Half Title Page.
Title Page.
Copyright Page.
1: The Perception of Brilliance Actual Versus Perceived Competence.
2: The Anticipation Effect Managing Expectations to Show Your Expertise.
3: Good News, Bad News Using The Power of Association.
4: The Competence Formula Framing Your Competence.
5: Verbal Communication How to Speak Like an Expert.
6: Nonverbal Communication How to Move Like an Expert.
7: Beautiful and Popular How to Increase Your Popularity and Attractiveness.
8: Status the Power of Symbols.
Conclusion What Now?.
Epilogue Science and the World.
About the Author.
Berrett-Koehler Publishers.
Berrett-Koehler Publishers.