Online Survey Design and Data Analytics: Emerging Research and Opportunities, 1st Edition

  • Shalin Hai-Jew
  • Published By: Engineering Science Reference
  • ISBN-10: 1522585656
  • ISBN-13: 9781522585657
  • DDC: 300.72
  • 226 Pages | eBook
  • Original Copyright 2019 | Published/Released August 2020
  • This publication's content originally published in print form: 2019

  • Price:  Sign in for price



Online survey research suites offer a vast array of capabilities, supporting the presentation of virtually every type of digital data – text, imagery, audio, video, and multimedia forms. With some researcher sophistication, these online survey research suites can enable a wide range of quantitative, qualitative, and mixed methods research. Online Survey Design and Data Analytics: Emerging Research and Opportunities is a critical scholarly resource that explores the utilization of online platforms for setting up surveys to achieve a specific result, eliciting data in in-depth ways and applying creative analytics methods to online survey data. Highlighting topics such as coding, education-based analysis, and online Delphi studies, this publication is ideal for researchers, professionals, academicians, data analysts, IT consultants, and students.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Data Mining and Database Management (ADMDM) Book Series.
Titles in This Series.
Table of Contents.
Online Survey Setup.
1: Basics to Branching Logic in Self-Administered Online Surveys.
2: Setting Up an Online Survey Instrument for Effective Quantitative Cross Tabulation Analysis.
In-Depth Data Elicitations.
3: Designing, Deploying, and Evaluating Open-Access Online Delphi Studies (OAODS).
4: Conducting a Basic Self Explicated Conjoint Analysis Online With Qualtrics®.
5: Setting Up Education-Based “Crosswalk Analyses” on an Online Survey Platform.
6: Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite.
Analyzing Online Survey Data.
7: Using Computational Text Analysis to Explore Open-Ended Survey Question Responses.
8: Applying Qualitative Matrix Coding Queries and Qualitative Crosstab Matrices for Explorations of Online Survey Data.
Related Readings.
About the Author.