Social Media: A Reference Handbook, 1st Edition

  • Kelli S. Burns
  • Published By:
  • ISBN-10: 1440843562
  • ISBN-13: 9781440843563
  • DDC: 302.23
  • Grade Level Range: 9th Grade - College Senior
  • 368 Pages | eBook
  • Original Copyright 2016 | Published/Released August 2017
  • This publication's content originally published in print form: 2016

  • Price:  Sign in for price



This book explores in detail the evolution of social media and the multitude of issues related to social media in society.

Table of Contents

Front Cover.
Half Title Page.
Recent Titles in the Contemporary World Issues Series.
Other Frontmatter.
Title Page.
Copyright Page.
Half Title Page.
1: Background and History.
2: Problems, Controversies, and Solutions.
3: The Female Body on Social Media.
4: Exploring Victimization in the Digital Age: Perspectives on Social Media and Sexual Assault.
5: Posting, Sharing, and Tweeting a Brand’s Politics: Social Media and the Recent Evolution of Online Corporate Activism.
6: Consumers as Data Profiles: What Companies See in the Social You.
7: The Role of Social Media in Crisis Communication: Opportunities and Challenges for Crisis Communication Strategies in the Social Media Era.
8: Lessons from the Social Media Revolution?: A Look Back at Social Media’s Role in Political Campaigns and Elections.
9: Saving Face: Applying the Spiral of Silence Theory to Social Media: Self-Censorship in the Midst of Controversial Issues.
10: Live Tweeting: Fans and Celebrities.
11: Profiles.
Data and Documents.
12: Internet, Social Media, and Mobile Usage.
13: Smartphone Ownership and Social Media Usage on Devices.
14: Social Media Addiction.
15: Usage of Various Social Media Platforms.
16: Specific Platform Data.
17: Social Media for Marketing.
18: Impact of Social Media on Online Shopping.
19: Documents.
20: References.
21: Resources.
About the Author.