Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Acknowledgments.
American History through American Sports.
1: Critical Issues.
2: America Plays: Sports in Colonial Times.
3: Holy Cow! How the Advent of Early Sports Broadcasting Dramatically Changed How Professional Sports Teams in the United States Are Marketed.
4: Sport as Spectacle: Early Athletes as Popular Cultural Icons.
5: Professional Sports: Big Money and Sports as an Industry.
6: Cables, Speakers, and Screens: The Development of Technology in Sports Broadcasting.
7: The Big Four.
8: The Greatest Running in Back Football History.
9: Baseball: The Nation's First National Pastime.
10: Jackie Robinson: The Patron Saint of American Sports.
11: The Yankee Dynasty.
12: The Babe: Reconsidering America's First Sports Legend.
13: A Concise History of Early Baseball.
14: Cobb's Ghost: An Argument for Baseball's Greatest Hitter.
15: Organized Chaos: The Early History of Professional Basketball.
16: Soccer on the Pond: Hockey's Role in Young America.
17: Outside the Lines.
18: Soccer's Own Goal: Immigration, Economics, and the Decline of American Soccer in the Early 1930s.
19: Fight Night: Boxing's Popularity in the Early Twentieth Century.
20: Reintroducing the Olympics: Making Track and Field Relevant.
21: The Tobacco Spittin', Moonshine Runnin' History of Early NASCAR.
22: Gentlemen, Start Your Engines: Early American Automobile Racing.
23: Mountain Bike: Californians Reinvent Bicycling.
Volume I Index.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Acknowledgments.
American History through American Sports.
1: Critical Issues.
2: ESPN: Television Transforms Sports Culture.
3: Spectacle: Creating Sports Icons in a Media-Saturated World.
4: Marvel Comics' Sports Comics in the First Half of the 1990s.
5: It's About the Shoe: Nike and the Endless Sneaker Wars.
6: Defense Wins Championships: Sports Philosophies and Folk Wisdom.
7: It's in the Game: The History of Sports Video Games.
8: The Big Four.
9: The Super in the Super Bowl.
10: Bowled Over: The BCS and the Ongoing National Champion Controversy.
11: My NFL: The Fantasy Football Craze.
12: More Than the Crack of the Bat: “Walk-on Music” and Popular Music in Major League Baseball.
13: Visualizing the National Pastime: Lew Fonseca and the Birth of the MLB Film Bureau.
14: Greg Maddux as Genius and the Sublimated Homosexual Desire of American Baseball Fans.
15: Saving the NBA: Bird, Magic, and Jordan Rescue Professional Basketball.
16: The Greatest One: Wayne Gretzky's Enduring Legacy.
17: Outside the Lines.
18: Soccer Moms and Football Dads: Sports and the Daily Life of American Youth.
19: When Pelé Was King: The Rise and Fall of the North American Soccer League.
20: Professional Wrestling: Creating America's Fight Culture.
21: The Gold: The Olympics in the Modern Age.
22: Tiny Dancers: Olympic Gymnastics Captivates the World.
23: Rubbing Is Racing: The New NASCAR.
24: Boogity, Boogity, Boogity, Let's Go Racing … Girls? Female NASCAR Drivers.
25: The Intimidator and Junior: The Legacy of the Earnhardts.
Volume II Index.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Acknowledgments.
American History through American Sports.
1: Critical Issues.
2: Wired: Sports and the Digital Age.
3: Social Media: Athletes, Teams, and Fans Collide Online.
4: Social Media, Spaghetti Westerns, and Modern Spectator Sports.
5: Doping: Deviant Behavior and the Consequences of Drugs in Professional Baseball.
6: The Demise of Amateur Sports: College Athletes in the Modern Age.
7: Out of Bounds: Professional Athletes, New Media, and Violence against Women in the Twenty-First Century.
8: The Big Four.
9: All Football All the Time: The Role of Media in the Rise of NFL Fanaticism.
10: The World's Game? Baseball and Globalization.
11: Why I Hate the Yankees.
12: LeBron James, ESPN, and the Decision.
13: The World Catches up: Basketball as a Global Game.
14: Banking on “Sid the Kid” and “Alex the Great”: The National Hockey League Turns to Two Young Stars as Its Saviors.
15: Do We Still Play on Ice: The NHL's Warm Weather Movement.
16: The Great Outdoor Game: NHL Finally Gets Marketing Right.
17: Outside the Lines.
18: “Beckhamania”: David Beckham's Evolution from Skilled Athlete to Global Superstar.
19: Don't Tread on Me: Soccer in the United States.
20: Reopening the Curtain on Rugby in America.
21: Digital Sports Fans, Lance Armstrong, and Virtual Communities.
22: Pushing the Limits: Ultramarathons, Ironman, and the Modern Athlete.
23: In the Octagon: Mixed Martial Arts Comes to Life.
24: Adrenaline Rush in a Bottle! The Growth and Mainstreaming of Extreme Sports.
About the Editors.
About the Contributors.
Volume III Index.