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DemographicsNow is an online subscription resource that provides users with access to robust and highly detailed U.S. demographic data. It is ideal for gaining consumer and market insight when opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and so much more. Additionally, the power of DemographicsNow stands out with its reporting capability, which allows users to easily and rapidly produce a variety of compiled reports -- standard and custom -- that will help them make informed and accurate decisions.
"This product may be best suited for site analysis, economic development, and researching disposable income. Libraries may purchase national- or state-level data."--American Reference Books Annual, 2012— ARBA
"Users easily are able to access robust, detailed US demographic data and find new ways of looking at markets...The database allows users to identify trends and take advantage of business opportunities. Summing Up: Recommended. Lower-level undergraduates and above; general readers."--CHOICE, September 2012— Choice
"Its clean, intuitive layout should appeal to all users seeking demographic data. Although this resource is designed for entrepreneurs and business students, its name reflects its broad appeal and comprehensive nature." --Choice, October 2007— Choice