Cengage Learning

Innovation Masters: History's Best Examples of Business Transformation, 1st Edition

  • Published By:
  • ISBN-10: 1414496192
  • ISBN-13: 9781414496191
  • DDC: 658.4
  • Grade Level Range: 9th Grade - College Senior
  • 404 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2012
  • This publication's content originally published in print form: 2012

    • Pricing for eBooks is based on your account type and population served. Accurate pricing will only display for registered users. Click here to register. Once registered, you will receive an email confirmation and can shop for titles with accurate pricing applied to your order. If you choose not to register, please call your sales representative at 1.800.877.4253 or email galeord@cengage.com.

  • Price:  Sign in for price

About

Overview

Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product’s relationship to its customer base), or IBM (which successfully shifted an entire company’s strategy from providing products to services) will be highlighted.

Features and Benefits

  • 100 key business decisions covered.
  • Each essay will have a "Further Reading" section.
  • Fully indexed.

Alternate Formats

  • Casebound Edition

    ISBN-10: 1414496184 | ISBN-13: 9781414496184

Table of Contents

Preface.
Notes on Contributors.
3M Post-it Notes.
3M’s Use of Genesis Grants Encourages Innovation.
Amazon Kindle: Evolution of an E-book Reader.
Analog Devices, Inc., and MEMS Sensors Research and Development.
Apple Inc.’s Ever Evolving Personal Technology Devices.
Arianna Huffington and the Huffington Post.
Aspirin: Painkiller, Analgesic, and Preventive Measure.
Ban Roll-On and Deodorant.
Band-Aid Bandages: A Brand Born out of Market Need.
Bank of America and the Evolution of U.S. Banking Industry.
BASF: Multinational Diversified Chemical Company.
Braille System.
British East India Company: Company Rule in India.
Cisco Systems: From Routers to Networking Systems.
Coca-Cola: The Best-Selling Nonalcoholic Beverage in the World.
Colt’s Manufacturing Company: Pioneering Firearms.
Compact Discs: From Music Recordings to Computers.
Corning’s Innovative LCD Formation Technology.
Cotton Gin: Eli Whitney’s Invention Impacts an Industry.
Creative Marketing and Sanitation Showrooms: Thomas Crapper’s Inventions.
Dyson Vacuums.
eBay: The Most Used Online Auction Website in the World.
Electrophoretic Ink: From Signs to E-Readers.
Etsy.com: Selling Handcrafted Items on the Internet.
Facebook: The World’s Most Popular Social Network.
FedEx Corporation: Its Launch and Constant Innovation.
Flash Memory: Fujio Masuoka’s Invention Signals Shift in Storage Technology.
Flextronics’s Supply Chain Management.
Ford Motor Company’s Use of the Assembly Line.
Genentech: Patents and Biotechnology.
George Lucas and Star Wars.
Glad Bags: Brand Building and Integrated Marketing.
Google, Inc. and Its Ever Evolving Search Engine Business.
Google’s AdWords and AdSense Equal Advertising Dollars.
Gore-Tex: Ingredient Branding Done Correctly.
Got Milk?: An Enduring Advertising Campaign in the United States.
Hallmark Cards: From Post Cards to Greeting Cards.
Hewlett-Packard’s LaserJet Printer.
Honda Motor Company and Their Motorcycles.
IBM’s System/360 and Its Impact on the Computer Industry.
IDEO: An Innovative Design and Consulting Firm.
IMAX: Bigger Screen Cinema.
Incandescent Light Bulb and Thomas Edison.
Intel Corporation Enters Microprocessor Industry.
iRobot Corporation’s Specialized Robot Assistants.
Kevlar: DuPont’s Super-strong Lightweight Fiber.
Kimberly-Clark’s Kleenex Facial Tissue.
Kool-Aid: Edwin Perkins’s Flavored Drink Mix.
Kraft Foods: From Cheese Distribution to Multi-Brand Conglomerate.
LED Traffic Lights Gain Acceptance in the United States and Abroad.
Les Paul and the Electric Guitar.
Levi Strauss and Blue Jeans.
Magnetic Resonance Imaging: Its Discovery and Usage.
Mattel, Inc.’s Barbie Doll.
Medtronic, Inc.: Medical Device Pioneer.
Merrill Lynch: Innovative Financial Services.
Microsoft’s Savvy Licensing of Operating Systems.
Monopoly: The Evolution of an Iconic U.S. Board Game.
Muhammad Yunus and Microfinancing.
Nano-Tex Creates Stain-resistant, Breathable Fabrics.
NASCAR: Growing Fan Base Builds Marketing Opportunities.
Netflix, Inc., Disrupts the Traditional U.S. Movie Rental Market.
Netscape Communications: Internet Software Development in the 1990s.
Nike, Inc.: Building a Global Brand.
Nintendo’s Wii: The Interactive Game Console That Crossed Generations.
Oral Contraceptives: From Discovery to Approval.
Otis Elevator Company.
Pacemaker: An Evolving Global Medical Innovation.
Pandora Radio/Music Genome Project.
PayPal: Global E-commerce Payment Processing.
Pixar Animation Studios: It Started as a Toy Story.
Plastic: Its Discovery, Use, and Reinvention.
Polaroid Camera: An Iconic Brand with Staying Power.
Polyester: Enduring Versatile Synthetic Fiber.
Procter and Gamble: Purpose-driven Products and Brands.
Refrigeration: Its Development, Application, and Use Over Time.
Saran Wrap: Serendipitous Plastic Wrap.
Sears Shifts from Mail Orders to Retail Stores.
Sony Walkman: Portable Music Player in the 1980s.
Springfield Armory: Military Standardization and Interchangeable Parts.
Swanson Successfully Markets and Sells TV Dinners.
Swatch Group: Reinvigorating the Swiss Watch Industry.
Taiwan Semiconductor Manufacturing Company.
Telephone Improves with Edison’s Innovative Device.
Texas Instruments and Digital Light Processing Technology.
Thermos: From Scientific Invention to Insulated Container Brand.
Timberland Company: Made the Duck Boot Better.
Toyota Prius: The World’s First Mass-Produced Hybrid Vehicle.
Twitter: Social Networking and Microblogging Service.
UPS: Package Delivery Plus Logistics and Supply Chain Management.
U.S. Military Becomes More Eco-Savvy.
Velcro: How Biomimicry Inspired Innovative Design.
VisiCalc, Lotus 1-2-3, and the Advent of Spreadsheet Software.
Wal-Mart Uses Private Satellite Network as Technological Edge.
Walt Disney’s Vision of Family-friendly Theme Parks.
WD-40: Lubricant, Rust, and Corrosion Inhibitor.
Whole Foods Market, Inc.: Natural Foods Supermarket Success.
Wi-Fi Devices Benefit from Industry Standardization.
Wikipedia.
Xerox Corporation: Document Management Products and Services.
Index.