The Handbook of Communication and Corporate Social Responsibility, 1st Edition

  • Published By:
  • ISBN-10: 111807873X
  • ISBN-13: 9781118078730
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 50 Pages | eBook
  • Original Copyright 2011 | Published/Released June 2014
  • This publication's content originally published in print form: 2011

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While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed.

Table of Contents

Front Cover.
Half Title Page.
Other Front Matter.
Title Page.
Copyright Page.
Notes on Contributors.
1: Introduction.
2: Corporate Social Responsibility and Communication.
3: The Paradoxes of Communicating Corporate Social Responsibility.
4: Field Overviews.
5: Management, Communication, and Corporate Social Responsibility.
6: Public Relations and Corporate Social Responsibility.
7: Organizational Communication and Corporate Social Responsibility.
8: Marketing and Corporate Social Responsibility.
9: Reputation Management and Corporate Social Responsibility.
10: Rhetoric and Corporate Social Responsibility.
11: Corporate Social Responsibility Communication in Action.
12: Concepts and Aspects.
13: Ethics: Corporate Social Responsibility, Power and Strategic Communication.
14: Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters.
15: Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability.
16: Corporate Social Responsibility Communication and Dialogue.
17: Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility.
18: The Concept of Stakeholders and Its Relevance for Corporate Social Responsibility Communication.
19: Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors.
20: Tools and Processes.
21: Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change.
22: Communicating Corporate Social Responsibility through Nonfinancial Reports.
23: Communicating Corporate Social Responsibility through the Internet and Social Media.
24: Communicating Corporate Social Responsibility through Corporate Image Advertising.
25: New Partnerships for a New Generation of Corporate Social Responsibility.
26: Media Relations and Corporate Social Responsibility.
27: NGOs as Communicative Actors Within Corporate Social Responsibility Efforts.
28: Communication and Corporate Social Responsibility: A Storytelling Perspective.
29: Commentaries and Conclusions.
30: Interrogating the Communicative Dimensions of Corporate Social Responsibility.
31: A Provocation: Thinking the “Social” into Corporate Social Responsibility.
32: Commentary: The View from Management.
33: The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication.
34: Conclusions and Take Away Points.
Name Index.
Subject Index.