How to Change Minds, 1st Edition

  • Published By:
  • ISBN-10: 1609948300
  • ISBN-13: 9781609948306
  • DDC: 302.13
  • Grade Level Range: College Freshman - College Senior
  • 240 Pages | eBook
  • Original Copyright 2013 | Published/Released February 2014
  • This publication's content originally published in print form: 2013

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Persuade, Don't Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

Table of Contents

Front Cover.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
1: Changing Minds—Changing Lives.
2: Inside the Minds of Those You are Changing.
3: Establishing Trust.
4: The Blueprint for Changing Minds.
5: Committing to Change.
6: Initiating Change.
7: “I Object!”.
8: How to Change Your Mind.
9: Who Am I?: A “Sto-em” by Rob Jolles.
10: How to Change Minds Worksheet.
Appendix: Influence Without Manipulation.
About the Author.
Other Backmatter.