Together with B&N, DK combines the successful Selling, Negotiating, and Presenting into the latest Essential Managers title - a bind-up of these 3 titles geared to help professionals speak confidently, avoid and resolve conflict, build stronger internal and external business relationships, and create a more effective work environment. Selling:The first section teaches you how to target your audience, understand your customer, and perfect your pitch. Step-by-step instructions, tips, checklists, and "Ask yourself" features show you how to use state-of-the-state skills, present your products and services, and manage resistance. Tables, illustrations, "In focus" panels, and real-life case studies explain how to help customers solve their business problems, add value to relationships, and close more deals. Negotiating: This section teaches you the skills you need to deal with suppliers, resolve internal conflicts, and conduct multiparty discussions. Step-by-step instructions, tips, checklists, and "Ask yourself" features show you how to find a strong starting position, bargain effectively, and close a deal. Tables, illustrations, "In focus" panels, and real-life case studies help you to avoid conflict, build coalitions, and persuade other people. Presenting: Part three of this informative and inspiring package teaches you how to prepare, capture attention, speak confidently, and deliver your message. Step-by-step instructions, tips, checklists, and "Ask yourself" features show you how to structure your presentation, engage with your audience, and make an impact. Tables, illustrations, "In focus" panels, and real-life case studies demonstrate ways to build confidence in your message and inspire trust.
