Cengage Learning

Handbook of Research on Web Log Analysis, 1st Edition

  • Published By:
  • ISBN-10: 1599049759
  • ISBN-13: 9781599049755
  • DDC: 006.312
  • Grade Level Range: College Freshman - College Senior
  • 574 Pages | eBook
  • Original Copyright 2008 | Published/Released March 2009
  • This publication's content originally published in print form: 2008

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About

Overview

Reflects on the multifaceted themes of Web use and presents various approaches to log analysis. Reviews the history of Web log analysis and examines new trends including the issues of privacy, social interaction and community building.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
Preface.
1: Research and Methodological Foundations of Transaction Log Analysis.
2: Web Log Analysis: Perspectives, Issues, and Directions.
3: Historic Perspective of Log Analysis.
4: Surveys as a Complementary Method for Web Log Analysis.
5: Watching the Web: An Ontological and Epistemological Critique of Web–Traffic Measurement.
6: Privacy Concerns for Web Logging Data.
7: Methodology and Metrics.
8: The Methodology of Search Log Analysis.
9: Uses, Limitations, and Trends in Web Analytics.
10: A Review of Methodologies for Analyzing Websites.
11: The Unit of Analysis and the Validity of Web Log Data.
12: Recommendations for Reporting Web Usage Studies.
13: Behavior Analysis.
14: From Analysis to Estimation of User Behavior.
15: An Integrated Approach to Interaction Design and Log Analysis.
16: Tips for Tracking Web Information Seeking Behavior.
17: Identifying Users Stereotypes for Dynamic Web Pages Customization.
18: Finding Meaning in Online, Very–large Scale Conversations.
19: Query Log Analysis.
20: Machine Learning Approach to Search Query Classification.
21: Topic Analysis and Identification of Queries.
22: Query Log Analysis in Biomedicine.
23: Processing and Analysis of Search Query Logs in Chinese.
24: Query Log Analysis for Adaptive Dialogue–driven Search.
25: Contextual and Specialized Analysis.
26: Using Action–object Pairs as a Conceptual Framework for Transaction Log Analysis.
27: Analysis and Evaluation of the Connector Website.
28: Information Extraction from Blogs.
29: Nethnography: A Naturalistic Approach Towards Online Interaction.
30: Web Log Analysis: Diversity of Research Methodologies.
Glossary.
Compilation of References.
About the Contributors.
Index.