About the Author.
Contents at a Glance.
Table of Contents.
1: Getting Started with Business Models.
2: What Is a Business Model and Why Does It Matter?.
3: Business Models Defined.
4: Business Models Come in Many Diffferent Forms.
5: Your Business Success Depends upon Your Business Model.
6: Creating a Winning Business Model.
7: Using Tools to Design Your Business Model.
8: Finding the Most Attractive Markets to Create a Powerful Offering.
9: Completing Your Offering with a Unique Value Proposition.
10: Making Money with Your Business Model.
11: Monetization through Sales Performance.
12: Making Your Business Model Last.
13: Sustaining Your Business Model: Innovating and Avoiding Pitfalls.
14: Cashing In.
15: Analyzing Your Business Model.
16: Dealing with Change.
17: Knowing That All Business Models Erode.
18: Looking for Signs That Your Business Model Is Weakening.
19: Detecting Hidden Problems and Adapting before It's Too Late.
20: Business Model Innovation.
21: Figuring out Where to Begin the Innovation Process.
22: Starting the Innovation Process.
23: Using Disruptive Innovation.
24: Crowdsourcing as Advanced Business Model Innovation.
25: Utilizing Virtualized Sales Processes.
26: Profiting from the Dynamics of Insurance.
27: The Part of Tens.
28: Ten Terrific Business Models.
29: Ten Signs You May have an Issue with your Business Model.
30: Applying Ten Sources of Business Model Innovation.
31: Ten Things a Venture Capitalist Never Wants to Hear about Your Business.