Mobilized Marketing and the Consumer: Technological Developments and Challenges, 1st Edition

  • Gonca Telli Yamamoto
  • Published By:
  • ISBN-10: 1605669172
  • ISBN-13: 9781605669175
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 323 Pages | eBook
  • Original Copyright 2009 | Published/Released June 2010
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Dedication.
Table of Contents.
Preface.
1: Information Age.
2: Mobile Communication.
3: Mobile Marketing.
4: Mobile Marketing Practices.
5: Mobile Customer.
6: Mobile Promotion.
7: Mobile Distribution, Procurement & Sales.
8: Mobilizing World.
9: Mobile Affected Socialization.
10: Problems.
11: Selected Readings from the Author.
12: E–HRM as a Reality in Virtual World.
13: Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations.
14: Barriers to E-Procurement Adoption: The Turkish Case.
About the Author.
Index.