Business Gamification For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118466942
  • ISBN-13: 9781118466940
  • DDC: 658.872
  • Grade Level Range: 12th Grade +
  • 511 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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Gamification For Dummies includes information on: The definition of gamification How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment. How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Reward techniques using game mechanics are now motivating millions of casual gamers across the web in non-game environments. Gamification For Dummies is for those readers interested in delivering real enterprise results in terms of massive productivity boosts.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Authors.
Authors' Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Basic Training: Grasping the Basics.
2: Gamifi-wha? Introducing Gamification.
3: Head Case: Understanding What Makes Users Tick.
4: Object Lesson: Establishing Business Objectives.
5: Target Practice: Targeting Desired Behaviors.
6: You Win! The Rewards of Rewarding.
7: Game on: Understanding Game Mechanics.
8: Decisions, Decisions: Choosing a Gamification: Framework.
9: Freeze Frame: Understanding: Gamification Frameworks.
10: Customer-Facing Frameworks.
11: Employee-Facing Frameworks.
12: Getting Your Gamification Program Off the Ground.
13: Choosing a Gamification Provider.
14: Key Expertise for Your Gamification Team.
15: Ready, Set, Go! Configuring and Deploying Gamification Elements.
16: Analyze This: Understanding Analytics.
17: What's Next: The Future of Gamification.
18: The Part of Tens.
19: Ten Additional: Gamification Resources.
20: Ten Great Gamified Sites and Apps.
Supercharge Your Sales Team with Gamification.