Interactive Digital Television: Technologies and Applications, 1st Edition

  • George Lekakos
  • Published By:
  • ISBN-10: 1599043637
  • ISBN-13: 9781599043630
  • Grade Level Range: College Freshman - College Senior
  • 355 Pages | eBook
  • Original Copyright 2007 | Published/Released October 2007
  • This publication's content originally published in print form: 2007

  • Price:  Sign in for price



The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment.

Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
1: Technologies and Applications.
2: Dynamic TV: The Long Tail Applied to Broadband-Broadcast Integration.
3: Interactive Television as a Vehicle for Language Learning.
4: A Hybrid Strategy to Personalize the Digital Television by Semantic Inference.
5: An Approach for Delivering Personalized Advertisements in Interactive TV Customized to Both Users and Advertisers.
6: Analysis and Development of an MHP Application for Live Event Broadcasting and Video Conferencing.
7: Present and Future of Software Graphics Architectures for Interactive Digital Television.
8: Ambient Media and Home Entertainment.
9: Interaction Design.
10: The Use of ‘Stalking Horse’ Evaluation Prototypes for Probing DTV Accessibility Requirements.
11: An Activity-Oriented Approach to Designing a User Interface for Digital Television.
12: Long-Term Interaction: Supporting Long-Term Relationship in the iTV Domain.
13: Proven Interaction Design Solutions for Accessing and Viewing Interactive TV Content Items.
14: Guidelines for Designing Easy-to-Use Interactive Television Services: Experiences from the ArviD Programme.
15: Text Editing in Digital Terrestrial Television: A Comparison of Three Interfaces.
16: Getting the Big Picture on Small Screens: Quality of Experience in Mobile TV.
17: Business and Marketing Studies.
18: Time and Timing in Cross-Media Production: A Case Study from Norwegian Television.
19: From ‘Flow’ to ‘Database’: A Comparative Study of the Uses of Traditional and Internet Television in Estonia.
20: Belgian Advertisers’ Perceptions of Interactive Digital TV as a Marketing Communication Tool.
21: Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market.
About the Contributors.