Guide to Political Campaigns in America, 1st Edition

  • Published By:
  • ISBN-10: 1604267232
  • ISBN-13: 9781604267235
  • DDC: 324.7
  • Grade Level Range: 11th Grade - College Senior
  • 480 Pages | eBook
  • Original Copyright 2005 | Published/Released October 2009
  • This publication's content originally published in print form: 2005

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About

Overview

Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Summary Contents.
Contents.
Tables, Figures, and Boxes.
About the Editors.
About the Contributors.
Preface.
1: Overview of Political Campaigns.
2: Election Campaigns in the United States.
3: The Evolution of Political Campaigns.
4: Laws and Regulations Governing Campaigns.
5: Laws Governing Suffrage.
6: Voting and Ballots.
7: Nomination Politics: Primary Laws and Party Rules.
8: An Overview of Campaign Finance Law.
9: Voters and Voting.
10: Overview of the Electorate and Party Identification.
11: Voter Turnout and Vote Choice.
12: The Players.
13: The Candidates.
14: Campaign Organization and Political Consultants.
15: Political Parties.
16: Interest Groups.
17: The Media.
18: Campaigning.
19: Strategic and Tactical Decisions in Campaigns.
20: Campaigning for Cash.
21: Polling and Research.
22: Campaign Communications.
23: Debates.
24: Voter Mobilization.
25: Specific Campaigns.
26: Presidential Campaigns.
27: U.S. House Campaigns.
28: U.S. Senate Campaigns.
29: Gubernatorial Campaigns.
30: State House and Local Office Campaigns.
31: Judicial Elections.
32: Initiatives and Referenda.
33: Campaign Reform.
34: Reform.
Selected Bibliography.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Summary Contents.
Contents.
Tables, Figures, and Boxes.
About the Editors.
About the Contributors.
Preface.
1: Overview of Political Campaigns.
2: Election Campaigns in the United States.
3: The Evolution of Political Campaigns.
4: Laws and Regulations Governing Campaigns.
5: Laws Governing Suffrage.
6: Voting and Ballots.
7: Nomination Politics: Primary Laws and Party Rules.
8: An Overview of Campaign Finance Law.
9: Voters and Voting.
10: Overview of the Electorate and Party Identification.
11: Voter Turnout and Vote Choice.
12: The Players.
13: The Candidates.
14: Campaign Organization and Political Consultants.
15: Political Parties.
16: Interest Groups.
17: The Media.
18: Campaigning.
19: Strategic and Tactical Decisions in Campaigns.
20: Campaigning for Cash.
21: Polling and Research.
22: Campaign Communications.
23: Debates.
24: Voter Mobilization.
25: Specific Campaigns.
26: Presidential Campaigns.
27: U.S. House Campaigns.
28: U.S. Senate Campaigns.
29: Gubernatorial Campaigns.
30: State House and Local Office Campaigns.
31: Judicial Elections.
32: Initiatives and Referenda.
33: Campaign Reform.
34: Reform.
Selected Bibliography.
Index.