Competitive Intelligence For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118450981
  • ISBN-13: 9781118450987
  • DDC: 658.472
  • Grade Level Range: 12th Grade +
  • 511 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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Whether they are just starting a business, venturing into new areas with their existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives readers insight on how to gather valuable information on not only their competitors, but on the operational environment and target audience. It also shows readers how to carefully analyze and use this information in their decision-making processes to gain market share and be on the cutting edge.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
1: Brushing Up on the Basics.
2: Gaining Information Advantage.
3: Getting Started with CI.
4: Doing Competitive Intelligence on a Low Budget.
5: Addressing Legal and Ethical Issues.
6: Gathering, Confirming, and Organizing Relevant Data.
7: Gathering Intelligence from Internal Resources.
8: Exploring External Sources for Valuable CI Information.
9: Tapping the Power of Experts and Expert Panels.
10: Tuning in to the Silent Conversation with Intuitive Listening.
11: Validating and Organizing Data for Analysis.
12: Turning Data into Meaningful Intelligence.
13: Intelligence Analysis 101.
14: Applying Advanced Intelligence Analysis Techniques.
15: Profiling the Competitor CEO.
16: Creating Competitor Profiles.
17: Spotting and Forecasting Industry: Trends.
18: Getting Support for: Intelligence Dissemination and Implementation.
19: Overcoming Barriers to Change.
20: Shepherding CI Information through Your Organization.
21: Perfecting and Promoting CI.
22: Defending against Competitor Intelligence.
23: The Part of Tens.
24: Ten Questions to Help You Assess CI's Effectiveness.
25: Ten Actions a CEO Can Take to Bolster CI's Impact.
26: Ten Signs Your Organization Is in Trouble.
About the Author.
Author's Acknowledgments.