Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications, 1st Edition

  • Published By:
  • ISBN-10: 1466665440
  • ISBN-13: 9781466665446
  • DDC: 910.68
  • Grade Level Range: College Freshman - College Senior
  • 1600 Pages | eBook
  • Original Copyright 2015 | Published/Released April 2016
  • This publication's content originally published in print form: 2015

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About

Overview

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
List of Contributors.
Table of Contents.
Preface.
Fundamental Concepts and Theories.
1: The Building and Management of the Nation Brand: The Example of Poland.
2: Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships.
3: Tourism Marketing: Opportunities and Challenges of Online Modes.
4: An Overview on Presentation of Entertainment in Newspapers' Weekend Supplements.
5: A Business Model for Accessible Tourism.
6: Customer-Centric Strategies in Place Marketing: An Analysis of Places' Identities and Perceived Images.
7: Tourism Demand Forecasting Based on a Neuro-Fuzzy Model.
8: The Competitiveness of the European Union Tourism Industry.
9: The Evolving Value of eTourism for Suppliers and Visitors.
10: Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online.
11: A Semantic Framework for Touristic Information Systems.
12: Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal: Evidence from Bishnupur, West Bengal, India.
13: Medical Tourism: A Conceptual Framework for an Innovation in Global Healthcare Provision.
14: The Rise of “Environmental Sustainability Knowledge” in Business Strategy and Entrepreneurship: An IT-Enabled Knowledge-Based View of Tourism Operators.
Tools and Technologies.
15: Cultural Heritage Information System (CHIS).
16: Evaluating Destination Marketing Organizations' Websites: Conceptual and Empirical Review.
17: A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation.
18: An Assessment Methodology for Hotel Websites: Application to the Top 10 Cities Destination in the World.
19: E-Marketing and the Hotel Industry: Calculating Web Presence Index (WPI) for the Hospitality Sector.
20: Place @-Branding and European Capitals: “City Visiting Cards” via Municipal Websites, Virtual Tours of Significant Places Flying with Google Earth, and Conversational Exchanges about City-Places Experienced/Imagined via Social Networks.
21: E-Relationship for Web-Based Tourism Promotion: A Review of Literature.
22: Tourism Promotion Through Web.
23: Climate Information Sources (CISs) and Tourist Satisfaction.
24: Discovering and Characterizing Places of Interest Using Flickr and Twitter.
25: The Effect of Web 2.0 Usage in E-Service Quality in Hospitality.
26: Tourism E-Booking and ‘E-Purchasing’: Changes in a 5-Year Period.
27: Tourism Mobile Application Usability: The Case of iTicino.
28: Adding Personalization and Social Features to a Context-Aware Application for Mobile Tourism.
29: Empirical Evaluation of Smartphone Augmented Reality Browsers in an Urban Tourism Destination Context.
30: Digital Heritage Systems: The ARCO Evaluation.
Utilization and Application.
31: The Implementation of Rural Heritage Measures in Ukraine: Opportunities and Directions.