The One-Hour Business Plan: The Simple and Practical Way to Start Anything New, 1st Edition

  • Published By:
  • ISBN-10: 1118747151
  • ISBN-13: 9781118747155
  • DDC: 658.1
  • Grade Level Range: 12th Grade +
  • 315 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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A business with a strong business plan is far more likely to succeed, especially in an economic environment in which more than 50 percent of businesses fail three years after their incorporation date. Many of these failures are due to a lack of planning. Your business plan can serve as a foundation for your successful business. The One-Hour Plan, written by seasoned entrepreneur and business instructor John McAdam, helps readers lay that foundation. The book walks readers through the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and enabling rather than complex, weak, and stifling. McAdam has simplified an often daunting and complex task; with the help of this book, aspiring entrepreneurs can write a business plan in only one hour of writing time. The One-Hour Business Plan is a process rather than a format or business plan structure. 

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Setting the Tone.
1: Module 1 What Are You Offering?.
2: Module 2 Who Are You Offering To? the Customer Target Market.
3: Module 3 Who Are Your Competitors? Competitive Positioning.
4: Module 4 What's Next? Next Steps.
5: Module 5 How Much Money Will You Make? the New Offering to Cash Mini-Budget.
6: Conclusion: Pulling It All Together.
Final Thoughts.