Perspectives on International Marketing - Re-issued (RLE International Business), 1st Edition

  • Published By:
  • ISBN-10: 1135126674
  • ISBN-13: 9781135126674
  • DDC: 658.848
  • Grade Level Range: College Freshman - College Senior
  • 4 Pages | eBook
  • Original Copyright 2013 | Published/Released February 2015
  • This publication's content originally published in print form: 2013

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: Challenging The International Marketing Literature.
2: Research Developments in International Marketing: A European perspective.
3: Success Factors of Export Marketing: A Meta-Analytic Critique of the Empirical Studies.
4: The International Involvement of Firms on the Unlisted Securities Market (USM).
5: The Management Contract as a Mode of Industrial Co-Operation.
6: Buyer–Seller Relationships: Alternative Conceptualizations.
7: Relationship Atmosphere in International Business.
8: Relations between the Concept of Distance and International Industrial Marketing.
9: New Product Development in Industrializing Countries: A pilot study.
10: Marketing to China and Japan: Research Findings.
11: Marketing to China: A framework.
12: Conquering the Chinese Market: A study of Danish Firms’ Experiences in the People's Republic of China.
13: Alternative Approach Strategies for Buyer-Seller Relations with the People's Republic of China.
14: Japanese Buyer-Seller Relationships: The Use of the IMP Interaction Approach to Elucidate the Distinctively Japanese Features.
15: Empirical Studies of International Marketing that are Industry-Specific.
16: Competitiveness through Networks of Relationships in Information Technology Product Markets.
17: Marketing and Purchasing of Industrial Goods: A Study of the US Commercial Aircraft Engine Industry.
18: Marketing Strategy and the Meteoric Rise of Captive Imports among the Us Big Three Automotive Manufacturers.
19: The Role of Networking in the Development of Successful Innovations by Small- and Medium-Sized Firms in the UK Medical Equipment Industries.
20: Competitive Distribution Networks the Finnish Magazine Paper Industry in the UK.
21: Changes in Industrial Networks as Flow-through Nodes.