Information Communication Technologies and Emerging Business Strategies, 1st Edition

  • Published By:
  • ISBN-10: 1599042363
  • ISBN-13: 9781599042367
  • Grade Level Range: College Freshman - College Senior
  • 316 Pages | eBook
  • Original Copyright 2007 | Published/Released November 2006
  • This publication's content originally published in print form: 2007

  • Price:  Sign in for price

About

Overview

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies.

Information Communication Technologies and Emerging Business Strategies creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Information Communication Technologies and Emerging Business Strategies: Table of Contents.
Preface.
1: Innovation, Communication Technologies, and Consumer Clusters.
2: Propagating the Ideal: The Mobile Communication Paradox.
3: Beauty and the Nerd: Ethnographical Analyses in the Japanese Digitalization.
4: The Right of Interpretation: Who Decides the Success of Picture Mail?.
5: Foreseeing the Future Lifestyle with Digital Music: A Comparative Study Between Mobile Phone Ring Tones and Hard-Disk Music Players Like iPod.
6: Commerce, Community, and Consumer-Generated Content.
7: "You're In Our World Now."™: Ownership and Access in the Proprietary Community of an MMOG.
8: Games and Advertisement: Beyond Banners and Billboards.
9: Digital Petri Dishes: LiveJournal User Icons as a Space and Medium of Popular Cultural Production.
10: Creative Industries.
11: Creative London? Investigating New Modalities of Work in the Cultural Industries.
12: Digital Cinema as Disruptive Technology: Exploring New Business Models in the Age of Digital Distribution.
13: Access to the Living Room: Triple Play and Interactive Television Reshaping the Producer/Consumer Relation.
14: Screening in High Standard: Innovating Film and Television in a Digital Age through High Definition.
15: Emerging Markets and Organizational Cultures.
16: Bringing the Next Billion Online: Cooperative Strategies to Create Internet Demand in Emerging Markets.
17: Organizing Across Distances: Managing Successful Virtual Team Meetings.
18: Working at Home: Negotiating Space and Place.
19: Media Life Cycle and Consumer-Generated Innovation.
About the Authors.
Index.