Success in Innovation, 1st Edition

  • Published By:
  • ISBN-10: 012397903X
  • ISBN-13: 9780123979032
  • DDC: 658.4063
  • Grade Level Range: College Freshman - College Senior
  • 140 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success. Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: The Innovation Process.
2: Insights in Innovation.
3: The Innovation Bridge.
4: Building the Business.
5: Summary I.
6: Factors for Unsuccess.
7: Wrong Starts.
8: Poor Execution.
9: Unhappy Endings.
10: Summary II.
11: Factors for Success.
12: Internal Factors.
13: External Factors.
14: Summary III.