E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, 1st Edition

  • Published By:
  • ISBN-10: 1605669997
  • ISBN-13: 9781605669991
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 324 Pages | eBook
  • Original Copyright 2009 | Published/Released June 2010
  • This publication's content originally published in print form: 2009

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Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Foreword.
Preface.
Acknowledgment.
1: E-Commerce Trading and Small Business.
2: Facilitating E-Commerce Adoption: An Electronic Customs System.
3: E-Commerce Trading Patterns Within the SME Sector: An Opportunity Missed?.
4: E-Commerce and Small Business in Different Countries and Regions.
5: E-Crime and Non-Compliance with Government Regulations on E-Commerce: Barriers to E-Commerce Optimization in South African SMEs.
6: Determinants of E-Commerce Adoption Among Small and Medium-Sized Enterprises in Malaysia.
7: E-Commerce and Small and Medium-Sized Enterprises in S.E. Wales.
8: Internet Marketing and Small Business.
9: The Effectiveness of Internet Portals on the E-Commerce Activities of Rural SME Business Owners: A Study of Rural SMEs in Scotland.
10: Internet Marketing and SMEs.
11: The International Dimension of ICT, Websites and E-Commerce for Small Business.
12: Small Business Sales Growth and Internationalization Links to Web Site Functions in the United Kingdom.
13: ICT Opportunities Unlimited: The International Dimension in Opportunity Development.
14: E-Business and E-Marketing Among Small Business Enterprises.
15: E-Business Among Ethnic Minority Businesses: The Case of Ethnic Entrepreneurs.
16: The ‘Knock-on’ Effect of E-Business upon Graphic Design SMEs in South Wales.
17: Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies.
18: Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises.
19: Small Business and Electronic Retailing.
20: Multichannel Integration for Small and Medium Retailers.
21: E-Fulfilment and Offshore Centres: Economic Policy Implications for Small Business.
Compilation of References.
About the Contributors.
Index.