Starting an Online Business For Dummies, 7th Edition

  • Published By:
  • ISBN-10: 1118652010
  • ISBN-13: 9781118652015
  • DDC: 658.054678
  • Grade Level Range: 12th Grade +
  • 527 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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Starting an Online Business For Dummies, 7th Edition, is a friendly reference for novice readers interested in gaining the skills to establish an online aspect to a brick-and-mortar business or to build an online business from the ground up. The seventh edition of Starting an Online Business For Dummies is a 25-35 percent update and reorganization reflecting the newest trends in online commerce.Greg Holden presents your online business as a three-sided triangle encompassing your business website, social networking and marketing, and expanding  to new markets. The book is aligned to help you first get your website up and going and provides you with ideas on how to research in order to find areas that are hot. Then the book tells you how to market your website and provide great service to keep customers happy and coming back. The book then explains how to find new markets to expand into. Series Features: As with all books in the For Dummies series, readers can expect clear, plain-English explanations; step-by-step guidance; icons highlighting important information, and a sprinkling of humor that makes learning fun!

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: Launching Your Online Business.
3: New Tools and Strategies for Your Online Business.
4: Opening Your Online Business.
5: Choosing and Equipping Your New E-Business.
6: Selecting Your E-Commerce Host and Design Tools.
7: Creating a Business Website.
8: Organizing Your Business Presence and Attracting Customers.
9: Making Shopping Easy on Your E-Commerce Site.
10: Accepting Payments.
11: Communicating with Customers and Building Loyalty.
12: Sourcing Worldwide for Your Business.
13: Social Networking and Marketing.
14: Advertising and Publicity: The Basics.
15: Search Engine Optimization.
16: Location, Location, Location Marketing.
17: Social Marketing: Facebook, Pinterest, Twitter, and Blogs.
18: Expanding beyond Your Website.
19: Selling on Amazon.Com and Ebay.
20: Moving to Specialty Marketplaces.
21: Managing and Growing Your Online Business.
22: Keeping Your Business Legal and Fiscally Responsible.
23: Keeping It All Legal.
24: Online Business Accounting Tools.
25: The Part of Tens.
26: Ten Ways to Reach Mobile Shoppers.
27: Ten Ways to Develop a Platform.
About the Author.
Author's Acknowledgments.