Household Spending: Who Spends How Much On What, 15th Edition

  • Published By:
  • ISBN-10: 1935114921
  • ISBN-13: 9781935114925
  • Grade Level Range: College Freshman - College Senior
  • 597 Pages | eBook
  • Original Copyright 2010 | Published/Released December 2010
  • This publication's content originally published in print form: 2010

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Starting a new business?
Repositioning your products?

Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The 15th edition of Household Spending: Who Spends How Much on What reveals where the money is.

The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics to determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending.

You get the answers by the demographics that count - age, income, household type, high income households, region of residence, race and Hispanic origin, and education.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
List of Tables.
1: Spending Overview.
2: Spending on Apparel, 2008.
3: Spending on Entertainment, 2008.
4: Spending on Financial Products and Services, 2008.
5: Spending on Food and Alcoholic Beverages, 2008.
6: Spending on Gifts for People in Other Households, 2008.
7: Spending on Health Care, 2008.
8: Spending on Housing: Household Operations, 2008.
9: Spending on Housing: Shelter and Utilities, 2008.
10: Spending on Personal Care, Reading, Education, and Tobacco, 2008.
11: Spending on Transportation, 2008.
About the Consumer Expenditure Survey.
Mortgage Principal and Capital Improvements, 2008.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2008.
Spending by Product and Service, Ranked by Amount Spent, 2008.