DK Essential Managers: Strategic Management, 1st Edition

  • Kevan Williams
  • Published By:
  • ISBN-10: 0756655684
  • ISBN-13: 9780756655686
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2009 | Published/Released October 2011
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price



A practical, guide to improving your strategic management skills which will give you the information and skills to succeed Find out how to improve your strategic management skills by learning to set boundaries and test and communicate your strategy. You'll learn to analyze your position, understand your skills and define your strategy. Tips, dos and don'ts and 'In focus' features on what to do in a particular situation, plus real-life case studies demonstrate key skills such as how to plan for change, assess the risks and monitor performance. Read it cover to cover, or dip in and out of topics for quick reference.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Understanding Strategy.
2: Planning for change.
3: Counting the Benefits.
4: Leading your Competitors.
5: Looking to the future.
6: Shaping your Strategy.
7: Linking Strategy to the Market.
8: Looking ahead.
9: Analyzing your Environment.
10: Looking at major forces.
11: Assessing the Market.
12: Choosing your Approach.
13: Fitting or Stretching.
14: Choosing your Customers.
15: Avoiding Competition.
16: Three Generic Strategies.
17: Creating a Good Strategy.
18: Setting the Priorities.
19: Evaluating your Options.
20: Reading the Future.
21: Involving Stakeholders.
22: Linking Strategy to Structure.
23: Knowing when to Change.
24: Working with others.
25: Implementing your Strategy.
26: Demonstrating Leadership.
27: Achieving Cultural Fit.
28: Preparing others for Change.
29: Overcoming Resistance.
30: Guiding your Team.
31: Monitoring Progress.
32: Managing Knowledge.
33: Staying on top.
Other Backmatter.