Social Machines: How to Develop Connected Products That Change Customers' Lives, 1st Edition

  • Published By:
  • ISBN-10: 1118637291
  • ISBN-13: 9781118637296
  • DDC: 302.3
  • Grade Level Range: College Freshman - College Senior
  • 12 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Over the past five years, our online interactions and connections have formed the backbone of companies like Facebook and Twitter and have defined whole new categories of social interaction.  But where is it written that only humans can be social? What if machines like cars, bikes, health monitors, appliances, ATMs, and kiosks could all become members of your social network, and give you important information about whats happening in your car, your home, and your body?  What if the next Facebook friend you made was a product and it started communicating with you about what you want and need?  What if your next Twitter follower was your refrigerator?!   Businesses like Ford, Proctor and Gamble and dozens of startups are now using social machines to reach new markets, improve brand and market awareness, and increase revenues.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: Social Machines: An Overview.
2: Introduction.
3: A Social Internet of Things.
4: Why Social Networks Must Evolve.
5: Social Machines and the Future of Humankind.
6: Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness.
7: Overview.
8: A Brief History of Abstraction.
9: Social Product Design.
10: Avatars and the Social Seven: Unique Characteristics of Social Machines.
11: Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned.
12: The Business of Social Machines.
13: Introduction.
14: How to Build a Business Using Social Machines.
15: My Customer's Customer Is My Customer: The Beauty of a Social Value Chain.
16: The Art of Social Pricing.
17: Getting Started.
18: Design Requirements: What Does It Take to Actually Design and Build a Social Machine?.
19: Getting There from Here.
20: Scenarios.
21: Smart Home.
22: Retail.
23: Transportation.
24: Finance.
25: Health and Wellness.
26: Resources.