Pinterest Marketing: An Hour a Day, 1st Edition

  • Published By:
  • ISBN-10: 1118417674
  • ISBN-13: 9781118417676
  • DDC: 658.872
  • Grade Level Range: 12th Grade +
  • 595 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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This comprehensive guide empowers businesses and marketers to craft, implement, measure, and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing that its become the fastest growing website ever. The book then gets readers up to speed on Pinterests fundamentals, showing readers how to set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. Readers then develop a strategic plan based on their core goals and then see how to do everything from engage followers, attract traffic, market via Pinterest contests, and more. Written in the popular An Hour a Day format, the book features a detailed, step-by-step, how-to approach and will include numerous case studies, tips, and interviews with successful Pinterest marketers.

Table of Contents

Front Cover.
Other Front Matter.
Half Title Page.
Title Page.
Copyright Page.
Other Front Matter.
About the Author.
1: Understanding Pinterest.
2: Who Uses Pinterest for Marketing and Why?.
3: What Makes Pinterest Valuable?.
4: Week 1—Set up a Pinterest Account.
5: Week 2—Curating Content with Pinterest.
6: Week 3–Find and Attract Followers.
7: Week 4—Purposely Propagating Pins on Pinterest.
8: Week 5–Track and Monitor Pinterest Traffic.
9: Week 6—Developing a Successful Pinterest.
10: Week 7—Leveraging Boards for Better Reach.
11: Week 8—Using Pinterest to Attract Traffic.
12: Week 9—Using Pinterest to Engage.
13: Week 10—Pinterest Marketing Through Contests.
14: Week 11—Measure and Refine Your Strategy.
15: The Future of Pinterest Marketing.
Appendix A: Pinterest Marketing Resources.
Appendix B: Pinterest Tips from Top Marketers.