The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success, 1st Edition

  • Published By:
  • ISBN-10: 111860542X
  • ISBN-13: 9781118605424
  • DDC: 006.754068
  • Grade Level Range: 12th Grade +
  • 595 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price



This unique book features proven tactics and techniques drawn from the authors extensive experience managing and training community managers at companies large and small. Unlike other theoretical and/or tactically limited books, The Complete Social Media Community Managers Guide offers proven, real-world, hands-on tactics and techniques for effective community management that have been undocumented previously and includes more than 40 field-tested tools readers can use to help them achieve their community management goals. The Complete Social Media Community Managers Guide first explores the modern community managers role and timeless tenets of social media best practices. It then offers a detailed guide to todays social media platforms, increasingly important as more niche networks continue to emerge. The book then explores how to find and monitor pertinent conversations already happening and organize and successfully share content that will resonate with the target community, including powerful, secret techniques for leveraging community generated content to further amplify the companys message. Crisis communications and strategies are then explored before an extensive, detailed chapter on state-of-the-art social media metrics and reporting. Full of proven techniques and tactics, real-world case studies, and featuring more than 40 downloadable tools, this book is sure to become an important resource for community managers of all stripes.

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Other Frontmatter.
About the Authors.
1: The Social Media Community Manager's Role.
2: Timeless Tenets of Non-Gratuitous Social Behavior.
3: Hit the Ground Running!.
4: Content, Reputation, and Hardcore Listening Hacks.
5: Find Themed Conversations: The Superior CM's Edge.
6: Dominate with Paid Organic Amplification.
7: Community Crisis Management.
8: Measuring Success! State-of-the-Art Social Metrics.
Appendix A: Social Media Community Manager Job Description.
Appendix B: The Big List of Community Management Tools and Analytics.
Appendix C: 72 Must-Follow Online Marketing Geniuses.