Essential Managers: Ethical Business, 1st Edition

  • Linda Ferrell Auburn University
  • Published By:
  • ISBN-10: 0756657105
  • ISBN-13: 9780756657109
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2009 | Published/Released May 2010
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price



Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
1: Understanding business ethics.
2: Succeeding through ethics.
3: Setting principles and values.
4: Setting out responsibilities.
5: Assessing benefits and risks.
6: Looking beyond borders.
7: Recognizing ethical issues.
8: Developing your radar.
9: Handling conflicts of interest.
10: Abusive behavior.
11: Avoiding discrimination.
12: Interpersonal relationships.
13: Protecting private data.
14: Dealing with dishonesty.
15: Selling ethically.
16: Avoiding greenwashing.
17: Implementing an ethics program.
18: Setting the context.
19: Setting an ethical code.
20: Leading ethically.
21: Monitoring the program.
22: Training in ethics.
23: Caring for your employees.
24: Managing ethical crises.
25: Looking beyond your organization.
26: Following standards.
27: Defining the role of stakeholders.
28: Accounting for your actions.
29: Checking your supply chain.
30: Investing ethically.
31: Celebrating best practice.

Meet the Author

Author Bio

Linda Ferrell

Linda Ferrell, Ph.D., is professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a professor of marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She co-managed two-$1.25 million grants for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including BUSINESS AND SOCIETY, MANAGEMENT, and INTRODUCTION TO BUSINESS. Professionally, Dr. Ferrell served as an advertising account executive with McDonalds' and Pizza Hut's advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She serves on the Board of the NASBA, Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.