Presidential Campaigns: Documents Decoded, 1st Edition

  • Daniel M. Shea Allegheny College
  • Brian M. Harward
  • Published By:
  • ISBN-10: 1610691938
  • ISBN-13: 9781610691932
  • DDC: 324.70973
  • Grade Level Range: 9th Grade - College Senior
  • 305 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014

  • Price:  Sign in for price



Presidential Campaigns: Documents Decoded illuminates both the high stakes of a presidential campaign and the gaffes, controversies, and excesses that often influence the outcome. With a view to enabling readers to develop skills essential to political literacy, the book examines crisis points in modern presidential elections from the early 1950s through the late 2000s. Chronologically organized, the study focuses on key events pertinent to each election. It provides an original account of the event, such as a debate transcript or news report, as well as a discussion detailing how the issue emerged and why it was important. This unique and engaging approach enables students to experience the actual source material as voters might have. At the same time, it shows them how an expert views the material, facilitating a deeper understanding of the narratives every presidential campaign constructs around its candidates, its party, and its opponents.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Introduction: Crisis Points in Modern Presidential Elections.
1: Election of 1952.
2: Truman on Civil Rights: President Harry Truman's Special Message to Congress on Civil Rights February 2, 1948.
3: McCarthy at the 1952 Republican National Convention: Senator Joseph McCarthy's Address to the Republican National Convention July 9, 1952.
4: Eisenhower at the 1952 Republican National Convention: General Dwight D. Eisenhower's Address Accepting the Presidential Nomination at the Republican National Convention July 11, 1952.
5: A Promise: Dwight D. Eisenhower and Earl Warren: Memorandum from President Eisenhower to Attorney General Herbert Brownell Jr. August 5, 1953.
6: Nixon's “Checkers” Speech: Television Address by Richard Nixon September 23, 1952.
7: Election of 1956.
8: Eisenhower and Desegregation: The President's News Conference August 8, 1956.
9: Eisenhower and the Suez Crisis: The President's News Conference August 8, 1956.
10: Election of 1960.
11: Eisenhower, Nixon, and the U2 Spy Plane Incident: Telegram from the Embassy in the Soviet Union to the Department of State, Moscow, 7:00 p.m. May 9, 1960.
12: Nixon's Fifty–State Pledge: Richard Nixon's Acceptance Speech at the Republican National Convention July 28, 1960.
13: Kennedy's Religion Speech: John F. Kennedy's Speech on Religious Bigotry to the Greater Houston Ministerial Association September 12, 1960.
14: Kennedy, Nixon, and the First Televised Presidential Debate: Stills from the Nixon-Kennedy Debate September 26, 1960.
15: “Nixon's Experience?” Ad: Anti–Richard Nixon Campaign Ad 1960.
16: Election of 1964.
17: Rockefeller on Goldwater's Extremism: Nelson Rockefeller's Remarks to the Republican National Convention July 14, 1964.
18: Goldwater's Rejoinder to Rockefeller: Barry Goldwater's Acceptance Speech at the Republican National Convention July 14, 1964.
19: “Peace Little Girl” (“Daisy Girl”) Ad: Campaign Ad for Lyndon B. Johnson by the Democratic National Committee September 7, 1964.
20: Goldwater's Sanity: “1,189 Psychiatrists Say Goldwater Is Psychologically Unfit to Be President!” FACT Magazine September 1964.
21: Election of 1968.
22: Wallace's Third-Party Run: Stand Up for America: George Wallace Campaign Brochure 1968.
23: RFK Announces His Candidacy: Robert F. Kennedy's Announcement of Candidacy for President March 16, 1968.
24: LBJ Not Seeking Reelection: President Lyndon B. Johnson's Remarks on Decision Not to Seek Reelection March 31, 1968.
25: RFK and MLK: Robert F. Kennedy Relaying News of the Assassination of Martin Luther King Jr. April, 4, 1968.
26: Ted Kennedy on Robert's Death: Ted Kennedy's Address at the Public Memorial Service for Robert F. Kennedy June 8, 1968.
27: Nixon's Campaign against the Warren Court: Richard Nixon's Acceptance Speech at the 1968 Republican National Convention August 8, 1968.
28: Ribicoff: “Gestapo Tactics in the Streets of Chicago!”: Abraham Ribicoff's Speech Nominating George McGovern for the U.S. Presidency August 28, 1968.
29: Election of 1972.
30: McGovern-Fraser Commission Report: Report for the Democratic National Committee by the McGovern-Fraser Commission 1971.
31: Muskie and the Manchester Union Leader: Don Nicoll's Interview with Tony Podesta February 1972.
32: Attempted Assassination of Wallace: “Wallace Shooting: A Campaign Altered by Violence” Congressional Quarterly Weekly Report (May 20, 1972) May 15, 1972.
33: Nixon and the Watergate Scandal: Final Report of the Senate Select Committee on Presidential Campaign Activities (June 1974) June 17, 1972.
34: McGovern and the Eagleton Affair: Excerpts from Thomas Eagleton's Press Conference, Custer, South Dakota July 25, 1972.
35: Ford Pardons Nixon: President Gerald Ford's Announcement of Nixon's Pardon September 8, 1974.
36: Election of 1976.
37: “To Restore America”: Ronald Reagan's Speech at the Republican National Convention March 31, 1976.
38: “Bio” Ad: The Man from Plains Campaign Ad for Jimmy Carter 1976.
39: The Gaffe Heard around the World: The Second Carter-Ford Presidential Debate October 6, 1976.
40: Election of 1980.
41: Carter's “Crisis of Confidence” Speech: Address to the Nation on the Energy Situation July 15, 1979.
42: Ted Kennedy's “Mudd Moment”: Excerpt from Roger Mudd's Memoir The Place to Be (2008) November 4, 1979.
43: Failed Rescue Mission: President Jimmy Carter's Address to the Nation on the Failed Attempt to Rescue American Embassy Hostages Held in Iran April 25, 1980.
44: “The Dream Will Never Die” Speech: Senator Ted Kennedy's Address to the Democratic National Convention August 12, 1980.
45: “Are You Better Off Than You Were Four Years Ago?”: The Second Carter-Reagan Presidential Debate October 28, 1980.
46: Election of 1984.
47: Mondale and Paying Higher Taxes: Walter Mondale's Acceptance Speech at the Democratic National Convention July 19, 1984.
48: Reagan's Age Issue: The Second Reagan-Mondale Presidential Debate October 21, 1984.
49: “Morning in America” Ad: Campaign Ad for Ronald Reagan 1984.
50: Election of 1988.
51: Hart and Donna Rice: “Newspaper Stakeout Infuriates Hart: Report on Female House Guest Called ‘Character Assassination’” James R. Dickenson and Paul Taylor, Washington Post May 4, 1987.
52: Bush's “Read My Lips” Pledge: George Bush's Acceptance Speech at the Republican National Convention August 18, 1988.
53: Dukakis and the “Tank Ride” Ad: Anti–Michael Dukakis Campaign Ad 1988.
54: “Senator, You Are No Jack Kennedy”: Bentsen-Quayle Vice Presidential Debate October 5, 1988.
55: Dukakis and the Death Penalty Question: The Second Bush-Dukakis Presidential Debate October 13, 1988.
56: “Willie Horton” Ad: Anti–Michael Dukakis Campaign Ad 1988.
57: Reagan, Bush, and the Iran-Contra Affair: Excerpt from the Final Report of the Independent Counsel for Iran/Contra Matters (August 4, 1993) 1987–1988.
58: Election of 1992.
59: The Star Publishes Gennifer Flowers' Allegations: “PRESIDENTIAL CAMPAIGN: Allegations of Clinton Affairs May Recast Democrats' Race” Rhodes Cook, CQ Weekly January 25, 1992.
60: Is Bill Clinton a Draft Dodger?: Bill Clinton's 1969 Letter to the Head of the University of Arkansas's Army Reserve Program February 12, 1992.
61: Buchanan at the Republican National Convention: Pat Buchanan's Address to the Republican National Convention August 17, 1992.
62: Election of 1996.
63: Colin Powell Declines to Run: Press Conference in Washington, D.C. November 8, 1995.
64: Dole Retires from the Senate: Address on the Senate Floor June 11, 1996.
65: Election of 2000.
66: Clinton, Gore, and the Monica Lewinsky Affair: Excerpt from the Starr Report September 9, 1998.
67: Push Polls and Whispers: South Carolina Primary: Republican Primary Debate in South Carolina February 16, 2000.
68: Nader at the Green Party Convention: Ralph Nader's Acceptance Speech at the Green Party Convention June 25, 2000.
69: Gore's Kiss: Image from the 2000 Democratic National Convention August 17, 2000.
70: Bush v. Gore: George W. Bush, et al., Petitioners v. Albert Gore, Jr., et al. On Writ of Certiorari to the Florida Supreme Court December 12, 2000.
71: Election of 2004.
72: Bush and Same-Sex Marriage Initiatives in Competitive States: President Bush's Remarks Calling for a Constitutional Amendment Defining and Protecting Marriage February 24, 2004.
73: Kerry and the Swift Boat Veterans for Truth: Anti–John Kerry Campaign Ad 2004.
74: Bush Air National Guard Allegations Surface: Alleged Air National Guard Memo (August 18, 1973) September 8, 2004.
75: Election of 2008.
76: Obama's Keynote Speech: Barack Obama's Speech at the Democratic National Convention, Boston, Massachusetts July 27, 2004.
77: Obama, Race, and the South Carolina Democratic Primary: Barack Obama's Victory Speech Following the South Carolina Primary January 26, 2008.
78: “A More Perfect Union” Speech: Barack Obama's Speech on Race March 18, 2008.
79: Obama Rejects Public Financing: Letter to Barack Obama from Common Cause and the League of Women Voters (February 2008) June 2008.
80: Obama at the Democratic National Convention: Barack Obama's Acceptance Speech at the Democratic National Convention August 28, 2008.
81: McCain's “Fundamentals” Gaffe: Campaign Speech in Jacksonville, Florida September 15, 2008.
82: The “Joe the Plumber” Exchange: Third Obama-McCain Presidential Debate October 15, 2008.
83: Powell's Endorsement of Obama: Excerpt from Obama's Speech at Fayetteville, North Carolina October 19, 2008.
84: Election of 2012.
85: Rick Perry's “Oops Moment”: Republican Presidential Primary Debate, Rochester, Michigan November 9, 2011.
86: Bill Clinton at the Democratic Convention: Bill Clinton's Address to the Democratic National Convention, Charlotte, North Carolina September 5, 2012.
87: Mother Jones Releases Mitt Romney's “47%” Video: Transcript of Video from Mitt Romney Fund-Raiser, Boca Raton, Florida (May 17, 2012) September 17, 2012.
88: An October Surprise: Hurricane Sandy: “FEMA and Federal Partners Continue Steadfast Support for Areas Affected by Superstorm” Federal Emergency Management Agency Press Release October 31, 2012.
Further Reading.
About the Authors.

Meet the Author

Author Bio

Daniel M. Shea

Daniel M. Shea is Associate Professor of Political Science and Director of the Center for Political Participation at Allegheny College. He is the author of several books on American politics, including TRANSFORMING DEMOCRACY: LEGISLATIVE CAMPAIGNS AND POLITICAL PARTIES (1995), CAMPAIGN MODE: THE STRATEGY TACTICS AND ART OF POLITICAL CAMPAIGN MANAGEMENT (1996 AND 2001), CAMPAIGN MODE: STRATEGY AND LEADERSHIP IN CONGRESSIONAL ELECTIONS (with Michael John Burton, 2002). Shea has edited numerous other books dealing with parties, elections, Congress, and the politics of the media, and has written articles for a number of journals. He lives in Meadville, PA with his wife Christine Gatto-Shea and three children.