Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption, 1st Edition

  • Published By:
  • ISBN-10: 1605663794
  • ISBN-13: 9781605663791
  • Grade Level Range: College Freshman - College Senior
  • 306 Pages | eBook
  • Original Copyright 2009 | Published/Released October 2009
  • This publication's content originally published in print form: 2009

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About

Overview

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. "Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption" provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
1: Constructing a Model of the Adoption of New Technologies of U-Commerce.
2: Service-Level Roaming: A New Virtual Home Environment Concept.
3: Planning for the Introduction of Mobile Applications to Support the Sales Force: A Value-Based Approach.
4: Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities?.
5: U-Commerce in the Financial Marketspace.
6: Context Related Software Under Ubiquitous Computing.
7: Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism.
8: How Research Can Help to Create Commercially Successful Ubiquitous Services.
9: Framework for Proximity Aware Mobile Services.
10: A Study of the Relationship Between PEOU and PU in Technology Acceptance in E-Learning.
11: Data Quality on the Internet.
12: “Don't Think But Look” the Practice of the UDRP Manifests That It Is Procedurally Unfair.
13: South Korea: Vision of a Ubiquitous Network World.
14: Key Issues in Mobile Marketing: Permission and Acceptance.
15: Accessing Learning Content in a Mobile System: Does Mobile Mean Always Connected?.
16: Leveraging Pervasive and Ubiquitous Service Computing.
17: Trust Models for Ubiquitous Mobile Systems.
18: Evolving Information Ecologies: The Appropriation of New Media in Organizations.
Compilation of References.
About the Contributors.
Index.