Encyclopedia of Public Relations, 1st Edition

  • Editor: Robert L. Heath [University of Houston (Texas)]
  • Published By: SAGE
  • ISBN-10: 1412914280
  • ISBN-13: 9781412914284
  • Grade Level Range: College Freshman - College Senior
  • 1128 Pages | eBook
  • Original Copyright 2005 | Published/Released December 2004
  • This publication's content originally published in print form: 2005

  • Price:  Sign in for price

About

Overview

Originally published in print format in 2004.

The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject, and is a must-have for any library serving patrons in business, communication, and journalism.

The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creation of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics-full details of which are included in an appendix.

Features and benefits include:

  • With the Sage Series in Public Relations and the Handbook of Public Relations (8/2000), Sage has emerged as a strong publisher in public relations of books above the four-color introductory level. The Encyclopedia of Public Relations is a logical extension of that base and a topic that reaches well beyond the academic library market.
  • Bob Heath is internationally known and respected for both his academic work and his corporate consulting experience.

This title is now available in eBook format through Gale Virtual Reference Library.

Contributors

Contributors

  • Robert L. Heath [University of Houston (Texas)]

Reviews

"...this outstanding set is highly recommended to academic and large public libraries." --Lawrence Looks at Books, May 2005

— Lawrence Looks at Books

Table of Contents

Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Editorial Board.
List of Entries.
Reader's Guide.
Illustrations and Tables.
Contributors.
Preface.
Acknowledgments.
About the Editor.
1: Accommodation: Contingency Theory.
2: Account Executive.
3: Account Manager/Account Management.
4: Activism.
5: Actuality.
6: Advance.
7: Advertising.
8: Advertising Equivalency.
9: Africa, Practice of Public Relations in.
10: Age of Deference (End of).
11: Agenda Online.
12: Agenda-Setting Theory.
13: Ailes, Roger Eugene.
14: Alumni Relations.
15: Annual Community Reports.
16: Annual Financial Report.
17: Annual Health, Safety, and Environment (HSE) Reports.
18: Antecedents of Modern Public Relations.
19: AP Style.
20: Apologia Theory.
21: APR.
22: Asia, Practice of Public Relations in.
23: Attribution Theory.
24: Australia and New Zealand, Practice of Public Relations in.
25: Backgrounder.
26: Baker, Joseph Varney.
27: Barkelew, Ann H..
28: Barnum, P. T..
29: Bateman, J. Carroll.
30: Battle of the Currents.
31: Baxter, Leone, and Whitaker, Clem.
32: Beat.
33: Beeman, Alice L..
34: Benchmarking.
35: Berlowe, Phyllis.
36: Bernays, Edward.
37: Best Practices.
38: Bill Stuffer.
39: Bio.
40: Black, Sam.
41: Block, Ed.
42: Bogart, Judith S..
43: Boulwarism.
44: Boxed Print.
45: Brand Equity and Branding.
46: Bridge.
47: Brochure.
48: Burson, Harold.
49: Business Wire.
50: Byline.
51: Byoir, Carl.
52: Campaign.
53: Canada, Practice of Public Relations in.
54: Caption/Cutline.
55: Case Study.
56: Cause-Related Marketing.
57: Chaos and Complexity Theory.
58: Chase Issue Management Cycles.
59: Chase, W. Howard.
60: Chat.
61: Circulation.
62: Citizens Advisory Committees/Panels.
63: Client.
64: Client/Agency Relationships.
65: Clip (News Clip) and Clipping Services.
66: Coalition Building.
67: Co-creation of Meaning Theory.
68: Codes of Ethics.
69: Codes of Public Relations Practice.
70: Collaborative Decision Making.
71: Collateral.
72: College and University Public Relations.
73: Colorado Coal Strike.
74: Commercial Online Service.
75: Commercial Speech.
76: Committee on Public Information.
77: Commodifying Information.
78: Communication Audit and Auditing.
79: Communication Management.
80: Communication Technologies.
81: Communitarianism.
82: Community and Community Building.
83: Community Relations.
84: Composing/Composition.
85: Confederation Europeenne des Relations Publiques (CERP).
86: Conflict Resolution.
87: Constructionism Theory.
88: Consumer/Customer Relations.
89: Content Analysis.
90: Contingency Theory.
91: Control.
92: Co-optation.
93: Co-orientation Theory.
94: Copy.
95: Copyright.
96: Corporate Image.
97: Corporate Moral Conscience.
98: Corporate Social Responsibility.
99: Counseling.
100: Credits.
101: Crisis and Crisis Management.
102: Crisis Communication.
103: Crisis Communications and the Tylenol Poisonings.
104: Critical Theory.
105: Cultivation Theory.
106: Cultural Topoi.
107: Culture.
108: Cutlip, Scott M..
109: Davis, Elmer, and the office of War Information.
110: Deadline.
111: Decision Theory.
112: Defamation (Libel and Slander).
113: Demographics.
114: Deontology.
115: De-positioning.
116: Dialogue.
117: Differentiation.
118: Diffusion of Innovations Theory.
119: Digital Age/Digitization.
120: Direct Mail.
121: Discourse Theory.
122: Discussion Board.
123: Doublespeak.
124: Dramatism and Dramatism Theory.
125: Drobis, David.
126: Druckenmiller, Robert T..
127: Dudley, Pendleton.
128: Edgar Online.
129: Editing.
130: Editor and Publisher.
131: Editorial.
132: Ellsworth, James Drummond.
133: Employee Communication.
134: Encroachment Theory.
135: Endorsement.
136: Enlightenment and Modernity.
137: Entertainment Industry Publicity/Promotion.
138: Environmental Groups.
139: Environmental Scanning.
140: Epley, Joe.
141: Ethics of Public Relations.
142: Europe, Practice of Public Relations in.
143: Event.
144: Evolution of Publicity Agencies.
145: Excellence Theory.
146: Executive Management.
147: Experiment/Experimental Methods.
148: External Publications.
149: Exxon and the Valdez Crisis.
150: Fact Sheet.
151: Fantasy Theme Analysis Theory.
152: FAQs.
153: Feature.
154: Federal Communications Commission.
155: Federal Trade Commission.
156: Feminization Theory.
157: Flack.
158: Flame.
159: Fleischman, Doris Elsa.
160: Flier.
161: Focus Group.
162: Follower/Member Newsletter.
163: Font.
164: Formative Research.
165: Four-Minute Men.
166: Frame.
167: Framing Theory.
168: Frede, Ralph E..
169: Free Market System.
170: Free Speech.
171: Freelance Writers.
172: Functions of Public Relations.
173: Fundraising.
174: Game Theory.
175: Gantt Chart.
176: Gatekeepers.
177: Ghostwriting.
178: Goals.
179: Golin, Al.
180: Goodwill.
181: Government Relations.
182: Graphics.
183: Gregg, Dorothy.
184: Griswold, Denny.
185: Gross Impressions.
186: Hammond, George.
187: Health Belief Model.