M-Commerce: Global Experiences and Perspectives, 1st Edition

  • Published By:
  • ISBN-10: 1591403170
  • ISBN-13: 9781591403173
  • Grade Level Range: College Freshman - College Senior
  • 309 Pages | eBook
  • Original Copyright 2006 | Published/Released November 2006
  • This publication's content originally published in print form: 2006

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M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific -- and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. M-Commerce contains chapters from authors of many countries, and while each chapter examines a specific country in-depth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered worldwide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
M-Commerce: Global Experiences and Perspectives: Table of Contents.
1: Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts.
2: Canada: Mobile Commerce Under Construction.
3: China: M-Commerce in World's Largest Mobile Market.
4: Denmark: M-Commerce Experiences and Perspectives.
5: Finland: Internationalization as the Key to Growth and M-Commerce Success.
6: France: Mobile Communications and Emerging M-Commerce.
7: Germany: From Chart-Topping Ringtones to 3G M-Commerce.
8: India: The Awakening of M-Commerce.
9: Japan: Keitai Krazy, from the Web to the Wallet.
10: New Zealand: M-Commerce Beyond the Basics, Adopting Added-Value Services.
11: South Korea: Vision of a Ubiquitous Network World.
12: United Kingdom: Current M-Commerce Developments and Future Prospects.
13: United States of America: Renewed Race for Mobile Services.
14: It's an M-World After All: Lessons from Global Patterns of Mobile Commerce.
Glossary of M-Commerce Terms.
About the Authors.