International Business Handbook (RLE International Business), 1st Edition

  • Published By:
  • ISBN-10: 1135127239
  • ISBN-13: 9781135127237
  • DDC: 382
  • Grade Level Range: College Freshman - College Senior
  • 667 Pages | eBook
  • Original Copyright 2013 | Published/Released February 2015
  • This publication's content originally published in print form: 2013

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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: An Overview.
2: Doing International Business: A Global Overview.
3: Doing International Business: Countries/Regions.
4: Doing Business in the Andean Countries.
5: International Influences Affecting Great Britain.
6: Central America.
7: China.
8: Egypt: International Business Perspectives.
9: West Germany.
10: New Perspectives in East-West Business: The Case of Hungary.
11: Israel.
12: Japan.
13: Marketing Opportunities in the Middle East.
14: Poland.
15: Romania: Opportunities and Challenges.
16: Singapore.
17: International Business Climate in Turkey.
18: Business and Marketing Dynamics in the United States of America.
19: The Future.
20: Epilogue.
Name Index.