Teach Yourself VISUALLY Search Engine Optimization (SEO), 1st Edition

  • Published By:
  • ISBN-10: 1118675371
  • ISBN-13: 9781118675373
  • DDC: 006.752
  • Grade Level Range: 12th Grade +
  • 529 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Online presence has arguably become as important to businesses and public personalities as brick and mortar stores and print media. And the key to success online is having fantastic SEO, search engine optimization, so that potential customers and fans find your online offerings without even knowing that youre what they are looking for. SEO is a fine art that takes careful consideration of the elements in a web page or blog and how those elements draw not only the attention of web surfers but also the attention of the algorithms and spiders used by the most popular search engines, such as Google, to find results for searches. Teach Yourself VISUALLY Search Engine Optimization (SEO) presents clear, step-by-step tasks that readers can work along with and instantly implement on their sites or blogs to get the attention of those all important search engines and ultimately the web surfers using them.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
About the Author.
Author's Acknowledgments.
How to Use This Book.
Table of Contents.
1: Understanding the SEO Process.
2: Preparing Your Website for SEO.
3: Building an SEO Friendly Website.
4: Mastering Keywords.
5: Building On-Page SEO.
6: Building Off-Page SEO.
7: Working with Content.
8: Working with Google Analytics.
9: Using Search Engine Webmaster Tools.
10: Working with Social Media and SEO.
11: Working with AdWords.
12: Applying SEO to WordPress Blogs.
13: Monetizing Your Website.
14: Building and Managing an SEO Team.