E-Commerce in Regional Small to Medium Enterprises, 1st Edition

  • Robert MacGregor
  • Published By:
  • ISBN-10: 1599041251
  • ISBN-13: 9781599041254
  • Grade Level Range: College Freshman - College Senior
  • 407 Pages | eBook
  • Original Copyright 2007 | Published/Released October 2007
  • This publication's content originally published in print form: 2007

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Small to medium enterprises (SMEs) and the role of e-commerce in these organizations continue to grow and evolve. Researchers and governments have given rise to the number of strategies, to address the challenges these enterprises face daily in competition with large, global businesses.

E-Commerce in Regional Small to Medium Enterprises showcases detailed studies of e-commerce in multiple regional areas, focusing on the role of business size, business sector, market focus, gender of CEO, and education level of the CEO on driving forces for e-commerce adoption. This work produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
E-Commerce in Regional Small to Medium Enterprises: Table of Contents.
1: SMEs and Electronic Commerce: An Overview of Our Current Knowledge.
2: General Research Methodology and Procedures: An Overview of How the Study was Undertaken.
3: Profile of SMEs in Sweden, Australia, and the USA: Associations Between Various Business Characteristics.
4: Criteria for the Adoption of E-Commerce: Why Do SMEs Decide to Implement E-Commerce?.
5: Barriers to E-Commerce Adoption: Why are SMEs Staying Away from E-Commerce?.
6: Benefits of E-Commerce Adoption: What Can SMEs Expect to Gain from E-Commerce Adoption?.
7: Disadvantages of E-Commerce Adoption: What Types of Problems do SMEs Face from E-Commerce?.
8: Strategic Alliances and E-Commerce Adoption: Does Partnering with Other SMEs Affect E-Commerce Adoption?.
9: The Role of Gender in E-Commerce Adoption: Does Having a Male or Female CEO Affect E-Commerce Use?.
10: The Role of Education in E-Commerce Adoption: Does the CEO’s Level of Education Affect E-Commerce Adoption?.
11: Interaction of Adoption Factors: Do SMEs Achieve the Desired Benefits from E-Commerce Adoption?.
12: Current Barriers and Future Drivers: Why SMEs Don’t Use E-Commerce Today and What Potential Benefits May Lead Them to Use E-Commerce in the Future.
13: E-Commerce Adoption in Sweden, Australia, and the USA: A Comparison.
14: Implications for E-Commerce Adoption by SMEs: How Can These Results Help with E-Commerce Adoption by SMEs?.
About the Authors.