Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, 1st Edition

  • Mila Gasco Hernandez
  • Published By:
  • ISBN-10: 160566135X
  • ISBN-13: 9781605661353
  • Grade Level Range: College Freshman - College Senior
  • 450 Pages | eBook
  • Original Copyright 2008 | Published/Released September 2009
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price

About

Overview

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. "Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
1: Discovering Connections: Linking City Marketing and ICT.
2: Identity and Marketing of Cities.
3: City Brands and Their Communication through Web Sites: Identification of Problems and Proposals for Improvement.
4: A Strategic Framework for City Marketing: The SSRM Approach.
5: Strategic Technology Planning for the Techno-Global Economy: Cities in the Market.
6: City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing.
7: Strategic Management in City Government: Integrating Information Communication Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and Economic Development.
8: Unlocking the Power of City Marketing to City Development.
9: City Boosterism through Internet Marketing: An Institutional Perspective.
10: Official Tourism Web Sites and City Marketing.
11: E-Tourism Image: The Relevance of Networking for Web Sites Destination Marketing.
12: Marketing Your City's Industries to the World: Building and Retaining Export Oriented Clusters through Strategic ICT Investments.
13: WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting Their Collective Intelligence.
14: Developing Patterns for Thinking about City Marketing Initiatives.
15: Stories from the Battlefield: Finding Out the Power of City Marketing.
16: The Use of Internet in Building the Brand of "Stockholm: The Capital of Scandinavia".
17: Marketing the mCity: How a City Based ICT-Project Can Make Sense.
18: Walled City to Wireless City.
19: Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities.
Compilation of References.
About the Contributors.
Index.