Blackwell Encyclopedia of Management: Vol. 9: Marketing, 2nd Edition

  • Volume 9
  • Dale Littler
  • Published By:
  • ISBN-10: 1444338064
  • ISBN-13: 9781444338065
  • DDC: 658
  • Grade Level Range: College Freshman - College Senior
  • 404 Pages | eBook
  • Original Copyright 2006 | Published/Released September 2010
  • This publication's content originally published in print form: 2006

  • Price:  Sign in for price

About

Overview

Blackwell Encyclopedia of Management is divided into 12 individual subject volumes and an index. All of the volumes provide clear, concise, expert definitions and explanations of the key concepts in each area. With entries ranging from extended explorations of major topics, to short definitions of key terms, each dictionary volume has been designed to give both the expert and the newcomer a multi-level guide and reference source to the subject.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
About the Editors.
Contributors.
1: Absorptive Capacity and Entrepreneurship.
2: Austrian Economics.
3: Autonomous Business Unit.
4: Bankruptcy.
5: Bisociation.
6: Board Structure and Composition.
7: Boards of Directors in New Ventures.
8: Business Angel Network.
9: Business Model.
10: Business Plan.
11: Championing Corporate Venturing.
12: Chinese Entrepreneurship: Today and Tomorrow.
13: Cognitive Biases and Venture Formation.
14: Competitive Advantage.
15: Competitive Dynamics Among Entrepreneurial Firms.
16: Contingent Earnouts.
17: Corporate Entrepreneurship.
18: Corporate Ventures and Knowledge.
19: Creating Value.
20: Creative Destruction.
21: Creativity.
22: Disruptive Innovations.
23: Emergent Strategy.
24: Entrepreneur.
25: Entrepreneurial Alertness.
26: Entrepreneurial Alliances.
27: Entrepreneurial Archetypes.
28: Entrepreneurial Decisions.
29: Entrepreneurial Discovery.
30: Entrepreneurial Dominant Logic.
31: Entrepreneurial Expertise.
32: Entrepreneurial Growth.
33: Entrepreneurial Human Capital.
34: Entrepreneurial Human Resource Strategy.
35: Entrepreneurial Identity.
36: Entrepreneurial Intensity.
37: Entrepreneurial Leadership.
38: Entrepreneurial Networks.
39: Entrepreneurial Opportunity.
40: Entrepreneurial Orientation.
41: Entrepreneurial Reputations.
42: Entrepreneurial Resources.
43: Entrepreneurial Risk.
44: Entrepreneurial Service Organizations.
45: Entrepreneurial Stories and Legitimacy.
46: Entrepreneurship.
47: Ethics in Entrepreneurship.
48: Executive Succession in Entrepreneurial Business.
49: Family Business.
50: Franchising.
51: Geographic Location and Regional Variation in Entrepreneurship.
52: Habitual Entrepreneurs.
53: Harvesting the Entrepreneurial Venture.
54: History of the Academic Study of Entrepreneurship.
55: Human Resources.
56: Incubators.
57: Incumbents’ Advantage.
58: Initial Public Offerings and New Ventures.
59: Innovations.
60: Internal Venturing.
61: International Entrepreneurship.
62: Knowledge Life Cycles and Entrepreneurial Ventures.
63: Knowledge-Based Assets in Entrepreneurial Ventures.
64: Liability of Newness.
65: Location Effects on Entrepreneurial Ventures.
66: Management Buy-Outs.
67: Market Disequilibrium.
68: Minority Entrepreneurship.
69: Nascent Entrepreneur.
70: Navigating Uncertainty: From Scenarios to Flexible Options.
71: Opportunity Exploitation.
72: Outsourcing.
73: Outsourcing in Entrepreneurial Ventures.
74: Patent Protection.
75: Patterns of Entrepreneurship Development.
76: Product Innovation and Entrepreneurship.
77: Radical Innovations.
78: Real Options.
79: Risk Management in Corporate Ventures.
80: Sensemaking and Entrepreneurship.
81: Social Capital.
82: Spin-Offs.
83: Strategic Entrepreneurship.
84: Succession Planning.
85: Technology Transfer.
86: Undercapitalization.
87: University Spin-Outs.
88: Venture Capital.
89: Winner’s Curse.
90: Women’s Entrepreneurship.
Index.
Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface to the First Edition.
Preface to the Second Edition.
About the Editors.
Contributors.
1: Agency Theory.
2: Artificial Neural Networks.
3: Asset Allocation.
4: Bankruptcy.
5: Banks as Barrier Options.
6: Behavioral Finance.
7: Bid–Ask Spread.
8: Black–Scholes.
9: Capital Structure.
10: Catastrophe Futures and Options.
11: Commodity Futures Volatility.
12: Conditional Performance Evaluation.
13: Consolidation.
14: Contingent Claims.
15: Convenience Yields.
16: Convertibles.
17: Corporate Governance.
18: Corporate Takeover Language.
19: Cost of Capital.
20: Data-Mining in Finance.
21: Debt Swaps.
22: Deposit Insurance.
23: Discounted Cash Flow Models.
24: Disinvestment Decisions.
25: Dividend Growth Model.
26: Dividend Policy.
27: Electronic Banking.
28: Electronic Payments Systems.
29: Embedded Inflation.
30: Equity Premium, The Equity Premium Puzzle, And the Risk-Free Rate Puzzle.
31: Ethics in Finance.
32: Eurocredit Markets.
33: Event Studies.
34: Exotic Options.
35: Expectations.
36: Experimental Asset Markets.
37: Fat Tails in Finance.
38: Financial Distress.
39: Foreign Exchange Management.
40: Foreign Exchange Markets.
41: Futures and Forwards.
42: Fuzzy Logic.
43: Game Theory in Finance.
44: Growth by Acquisition.
45: Growth and Value Stocks.
46: Habit Formation.
47: Hedging.
48: House Money Effect.
49: Initial Public Offerings (IPOs).
50: Insider Trading Law (US).
51: Insurance.
52: International Initial Public Offerings.
53: Investment Banking.
54: Iowa Electronic Market.
55: Leasing.
56: Log Exponential Option Models.
57: Loss Aversion.
58: Market Efficiency.
59: Markov Switching Models in Finance.
60: Mergers and Acquisitions.
61: Mutual Funds.
62: Noise Trader.
63: Note Issuance Facilities.
64: Persistence of Performance.
65: Portfolio Management.
66: Portfolio Performance Measurement.
67: Portfolio Theory and Asset Pricing.
68: Price/Earnings Ratio.
69: Price Momentum and Overreaction.
70: Privatization Options.
71: Program Trading.
72: Project Financing.
73: Real Options.
74: Regulation of US Equity Markets.
75: Restructuring and Turnaround.
76: Retail Banking.
77: Risk Analysis.
78: Rollover Risk.
79: Scrip Dividend.
80: Share Repurchases.
81: Short-Termism.
82: Sovereign Risk.
83: Speculation.
84: Stability of Returns.
85: State-Contingent Bank Regulation.
86: Stochastic Processes.
87: Stock Market Indices.
88: Syndicated Euroloans.
89: Tactical Asset Allocation.
90: Term Structure Models.
91: Threshold Models.
92: Time Series Analysis.
93: Trading Mechanisms.
94: Transaction Costs.
95: Transition Economies.
96: Valuing Flexibility.
97: Venture Capital.
98: Volatility.
99: Volatility Risk Pricing.
100: Volatility Smile.
101: Warrants.
Index.
Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
About the Editors.
Contributors.
1: Acceptance.
2: Acceptance Financing.
3: Access Control.
4: Access Management.
5: Account Harvesting.
6: Accountability.
7: Accounting Differences.
8: Accounting Exposure.
9: Acculturation.
10: Across-the-Board Tariff Reductions.
11: Activity Monitors.
12: Ad Valorem Duty.
13: Adaptability Screening.
14: Admiralty Court.
15: Aduana.
16: Advance Against Documents.
17: Advance Import Deposits.
18: Advanced Determination Ruling (ADR).
19: Advised Letter of Credit.
20: Advising Bank.
21: Advisory Capacity.
22: Advocacy Advertising.
23: Aesthetics.
24: Affiliate Program.
25: Affirmative Action.
26: Affirmative Dumping Determination.
27: African Development Bank (ADB).
28: Ag.
29: Against All Risks.
30: Agency for International Development (AID).
31: Agreement Corporation.
32: Agreement on Customs Valuation.
33: Agricultural Foreign Investment Disclosure Act of 1978 (AFIDA).
34: Agroterrorism.
35: Agunaldo.
36: Air Waybill (AWB).
37: Airbill (A/B).
38: Airport Tax.
39: Alien.
40: Alien Corporation.
41: Alliances.
42: Allowances.
43: Alongside.
44: Alternative Dispute Resolution (ADR).
45: Ambiguity.
46: American Accounting Association, International Section.
47: American Depository Receipt (ADR).
48: American Depository Share.
49: American Plan.
50: American Style Option.
51: Andean Common Market/Andean Pact (ANCOM).
52: Antiboycott Regulations.
53: Anti-Diversion Clause.
54: Anti-Dumping Duty.
55: Anti-Dumping Law.
56: Application Service Provider.
57: Appreciation (Foreign Currency).
58: Appropriate Technology.
59: Arab Bank for Economic Development in Africa (ABEDA).
60: Arab League.
61: Arab Maghreb Union (AMU).
62: Arab Monetary Fund (AMF).
63: Arbitrage.
64: Arbitration.
65: Arbitration Agreements.
66: Arm’s-Length Pricing.
67: Asia Currency Market.
68: Asia Dollar.
69: Asia Pacific Federation of Personnel Management Associations (APFPMA).
70: Asian Development Bank (ADB).
71: Asian Productivity Organization (APO).
72: Assembly Operations.
73: Assignment (Foreign).
74: Assignment Completion (Foreign).
75: Assignment Status (Foreign).
76: Association of Southeast Asian Nations (ASEAN).
77: Assumed Shelter Cost.
78: Assured.
79: Assurex.
80: At-Post Education.
81: Ata Carnet.
82: Attaché.
83: Authentication.
84: Automated Broker Interface (ABI).
85: Automated Clearinghouse (ACH).
86: Automated Trade Locator Assistance Network (ATLAS).
87: Autonomous Duty.
88: Availability.
89: Average.
90: Avoidance Strategies.
91: Away-From-Post Education.
92: B2B.
93: B2C.
94: Bachelor Status.
95: Back Translation.
96: Back-To-Back Letter of Credit.
97: Back-To-Back Loan.
98: Backdoor.
99: Balance Sheet Approach.
100: Band.
101: Bank for International Settlements (BIS).
102: Bank of Central African States (BCAS).
103: Banker’s Acceptance.
104: Banner.
105: Bareboat Charter.
106: Bargaining.
107: Barriers.
108: Barriers and Bonds To Communication and Knowledge Transfer.
109: Barter.
110: Base Currency.
111: Base Salary.
112: Base Workweek.
113: Basic Authentication.
114: Basket of Currencies.
115: Benchmarking.
116: Beneficiary.
117: Benefit Allowance.
118: Berne Convention for the Protection of Literary and Artistic Works (1886).
119: Bid Price.
120: Bilateral Tax Agreement.
121: Bilateral Trade.
122: Bilateral Treaty.
123: Bill of Entry.
124: Bill of Exchange.
125: Bill of Lading.
126: Bioterrorism.
127: Birdyback.
128: Black Market.
129: Black Money.
130: Blocked Account.
131: Blocked Currency.
132: Body Language.
133: Bonded Storage.
134: Bonus System.
135: Bots.
136: Boundary Spanning.
137: Bounty.
138: Boycott.
139: Brand Extension.
140: Brand Piracy.
141: Break-Bulk.
142: Bretton Woods Conference.
143: Bribery.
144: British Export Credits Department.
145: British Standard 7799.
146: Broker.
147: Buffer Stock.
148: Built-in Export Department.
149: Bulk Cargo.
150: Bulk Carrier.
151: Bureau of Export Administration (BXA/BEA).
152: Burn Rate.
153: Business Continuity Plan (BCP).
154: Buy National.
155: Buy-Back Agreements.
156: Buying Agent.
157: C2C.
158: Cable Rates.
159: Camp Status.
160: Canadian International Development Agency (CIDA).
161: Capital Movements Code.
162: Capitalism.
163: Captive Insurance Company.
164: Cargo Broker.
165: Cargo Insurance.
166: Cargo Selectivity System.
167: Caribbean Development Bank (CDB).
168: Caribbean Economic Community (CARICOM).
169: Carnet.
170: Carriage and Insurance Paid (CIP).
171: Carriage Paid to (CPT).
172: Carrier’s Lien.
173: Cartel.
174: Cash Against Documents (CAD).
175: Cash in Advance (CIA).
176: Cash Management.
177: Cash with Order (CWO).
178: Center for International Briefing.
179: Central American Common Market (CACM).
180: Central American Development Bank of Economic Integration (BCEI).
181: Centralized Management.
182: Certificate of Health.
183: Certificate of Inspection.
184: Certificate of Manufacturing.
185: Certificate of Origin.
186: Chaebol.
187: Change, in a Global Context.
188: Chemterrorism.
189: Circular Letter of Credit.
190: Civil Law.
191: Clean Bill of Lading.
Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
About the Editors.
Contributors.
1: Absorptive Capacity and Information Technology.
2: Accounting Use of Information Technology.
3: ACM.
4: ADA.
5: Agency Theory Applied to Information Systems.
6: Agile Development.
7: AIS.
8: AITP.
9: Allocating Resources to IT/IS.
10: Application Service Provision (ASP).
11: Artificial Intelligence.
12: ASCII.
13: Assessment of Management Information System Function.
14: Associations and Societies for Information Systems Professionals.
15: Asynchronous Transmission Mode.
16: Auditing of Information Systems.
17: Authentication.
18: Automated Teller Machine.
19: Bar Code.
20: Batch Processing.
21: Biometrics.
22: Blog (weblog).
23: Bulletin Boards.
24: Byte.
25: C and C++.
26: Capability Maturity Model® (CMM®) and CMM Integration (CMMI®).
27: Careers in Information Technology.
28: Case: Computer-Aided Software/System Engineering.
29: CD-ROM and DVD.
30: Cellular Technology in Information Systems.
31: Certified Information Systems Auditor (CISA).
32: Chief Information Officer.
33: Client/Server Architecture.
34: Cobol.
35: Coding of Data for Information Processing.
36: Cognitive Science and Information Systems.
37: Complexity and Information Systems.
38: Compression.
39: Computer Forensics.
40: Computer Hardware Architecture.
41: Computer Operating System.
42: Computer Program.
43: Computer-Supported Cooperative Work.
44: Critical Success Factors.
45: Cross-Cultural Issues In Mis.
46: Cryptography (Crypto).
47: Customer Relationship Management.
48: Data Administration.
49: Data Dictionary.
50: Data Mining.
51: Data Modeling, Logical.
52: Data Modeling, Physical.
53: Data Structure(s).
54: Data Warehousing.
55: Database Management System.
56: Debugging of Computer Programs.
57: Decision Support Systems.
58: Desktop Publishing.
59: Digital Cash.
60: Digital Convergence.
61: Digital Divide.
62: Digital Rights Management.
63: Digital Signatures.
64: Distributed Systems.
65: Document Image Processing Systems.
66: E-Commerce.
67: E-Commerce Business-to-Business Systems.
68: E-Commerce Clicks and Mortar.
69: Education and Training in Use of Information Technology.
70: E-Government.
71: Electronic Communication.
72: Electronic Data Interchange.
73: Electronic Funds Transfer.
74: Email.
75: Encryption.
76: End-User Computing.
77: Enterprise Architecture and Information Technology.
78: Enterprise Systems (Enterprise Resource Planning or ERP).
79: ER Diagrams.
80: Ergonomics.
81: Errors in Information Systems.
82: Ethics of Computer Use.
83: Executive Information Systems.
84: Expert Systems.
85: Explanation Systems.
86: Extranet.
87: Failure of Information System Applications.
88: File Transfer Protocol.
89: Flowchart.
90: Fortran.
91: Genetic Algorithms.
92: Global Positioning System (GPS).
93: Graphical User Interface.
94: Graphics in Information Systems.
95: Grid Computing.
96: Group Decision Support Systems.
97: History of Organizational Use of Information Technology to 1980.
98: Humans as Information Processors.
99: Human–Computer Interaction.
100: Hypermedia/Hypertext.
101: ICIS.
102: Identity Theft.
103: IFIP.
104: Implementation of Information Systems.
105: Inference Engine.
106: Information Assurance.
107: Information Concepts.
108: Information Goods.
109: Information Overload.
110: Information Retrieval.
111: Information System Methodologies.
112: Information Systems.
113: Information System Stage Hypothesis.
114: Innovation and Information Technology.
115: Input Devices.
116: Instant Messaging.
117: Integrated Services Digital Network.
118: Interface.
119: Internet.
120: Internet Auctions.
121: Internet-Based Selling and Information Systems.
122: Inter-Organizational Systems.
123: Intranet.
124: It Outsourcing.
125: Knowledge Base.
126: Knowledge Management Systems.
127: Knowledge Work, Use of Information Technology.
128: Legacy Systems.
129: Linguistics and Computers.
130: Local Area Networks.
131: Macro Program.
132: Make or Buy for Software.
133: Malware.
134: Management Information System.
135: Manufacturing Use of Information Technology.
136: Markup Languages.
137: Metrics for Assessment of Information Systems.
138: Multimedia.
139: Neural Networks.
140: Object-Oriented Database Management Systems.
141: Object-Oriented Programs and Systems.
142: Object Role Modeling.
143: Office Automation.
144: OLE.
145: On-Demand Computing.
146: Online Analytic Processing.
147: Online Systems.
148: Ontology.
149: Open Doc.
150: Open Source.
151: Open Systems.
152: Optical Character Recognition.
153: Organization Structure of the IS/IT Function.
154: Output Devices.
155: Personalization Technologies.
156: Phishing.
157: Planning for Information Systems.
158: Portable Data Format (PDF).
159: Portal.
160: Privacy in Information Systems.
161: Processing Methods for Information Systems.
162: Programming Languages.
163: Protocols.
164: Prototyping.
165: Punched Cards.
166: Radio Frequency Identification.
167: Reengineering and Information Technology.
168: Relational Database.
169: Report Generators.
170: Requirements Determination for Information Systems.
171: Risk Assessment and Risk Management.
172: Risk Management of Information Systems.
173: Search Engine.
174: Semantic Web.
175: SIM.
176: Smart Cards.
177: Sociotechnical Concepts Applied to Information Systems.
178: Soft Systems Methodologies.
179: Software.
180: Software Agents.
181: Software Engineering.
182: Software Engineering Institute.
183: Software Maintenance.
184: Software Package Solutions.
185: Spam.
186: Speech Recognition and Synthesis.
187: Spyware.
188: SQL.
189: Standards for Information Technology.
190: Storage of Digital Data.
191: Strategic Alignment Between Business and IT.
Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
About the Editors.
Contributors.
1: Accommodation.
2: Accounting Profit.
3: Adverse Selection.
4: Advertising.
5: Antitrust Policy (US).
6: Antitrust Remedies (US).
7: Arbitrage.
8: Arc Elasticity.
9: Asset Specificity.
10: Asymmetric Information.
11: Auctions.
12: Autocorrelation.
13: Average Total Cost.
14: Average Variable Costs.
15: Backward Integration.
16: Bankruptcy.
17: Barriers to Entry.
18: Basic Market Structures.
19: Beta Coefficient.
20: Brand Name.
21: Budget Constraint.
22: Bundling.
23: Business Entities.
24: Capital.
25: Capital Asset Pricing Model.
26: Capital Budgeting.
27: Capital Markets.
28: Capitalism.
29: Cartels.
30: Cash Flow.
31: Certainty Equivalent.
32: Ceteris Paribus.
33: Clayton Act.
34: Coase Theorem.
35: Cobb–Douglas Production Function.
36: Coefficient of Variation.
37: Collusion.
38: Commitment.
39: Competition.
40: Complements.
41: Concentration Indices.
42: Confidence Intervals.
43: Constant Cost Industry.
44: Constant Returns to Scale.
45: Consumer Price Index.
46: Consumer Surplus.
47: Contestable Markets.
48: Contracts.
49: Cost of Capital.
50: Cournot Competition.
51: Covariance.
52: Credence Goods.
53: Credible Strategies.
54: Cross-Advertising Elasticity.
55: Cross Elasticities.
56: Cross-Section Analysis.
57: Deadweight Loss.
58: Declining Industry.
59: Decreasing Cost Industry.
60: Demand Curves.
61: Demand Function.
62: Depreciation.
63: Diminishing Marginal Utility.
64: Diminishing Returns.
65: Diseconomies of Scale.
66: Dominant Firm.
67: Dorfman–Steiner Condition.
68: Dumping.
69: Durbin–Watson Statistic.
70: Economic Depreciation.
71: Economic Profit.
72: Economics of the Internet.
73: Economies of Scale.
74: Economies of Scope.
75: Efficiency.
76: Efficient Markets Hypothesis.
77: Elasticity.
78: Entry.
79: Equilibrium.
80: Error Terms in Regression.
81: Estimating Demand.
82: EU Competition Policy, 2004.
83: EU Merger Guidelines, 2004.
84: EU Merger Policy, 2004.
85: Excess Capacity.
86: Exit.
87: Expected Present Value.
88: Expected Value.
89: Experience Goods.
90: Externalities.
91: Factor Prices.
92: Factor Productivity.
93: Federal Trade Commission Act.
94: Firm Financial Structure.
95: First-Mover Advantages.
96: Fixed Costs.
97: Fragmented Industries.
98: Game Theory.
99: Geographic Market.
100: Gross Domestic Product.
101: Herfindahl-Hirschman Index.
102: Heteroskedasticity.
103: Hierarchy.
104: Horizontal Merger Guidelines.
105: Identification Problem.
106: Imperfect Information.
107: Income Effect.
108: Income Elasticity.
109: Incomplete Contracts.
110: Increasing Returns.
111: Indifference Curves.
112: Industry Life Cycle.
113: Inelastic Demand.
114: Inferior Goods.
115: Inflation.
116: Internal Organization of the Firm.
117: Internal Rate of Return.
118: Isoquant-Isocost Curves.
119: Junk Bonds.
120: Kinked Demand Curves.
121: Law of Demand.
122: Law of Variable Proportions.
123: Learning Curve.
124: Lemons Market.
125: Lerner Index.
126: Limit Pricing.
127: Linear Regression.
128: Lock-In.
129: Long Run Cost Curves.
130: Make or Buy Decisions.
131: Marginal Cost.
132: Marginal Product.
133: Marginal Rate of Substitution.
134: Marginal Rate of Technical Substitution.
135: Marginal Revenue.
136: Marginal Utility.
137: Market Definition.
138: Market Microstructure.
139: Market Performance.
140: Market Power.
141: Market Structure.
142: Markup Pricing.
143: Maximin Criterion.
144: Merger Guidelines, 1992–7.
145: Microsoft Antitrust Case.
146: Microsoft Antitrust Case: Remedies.
147: Minimum Efficient Scale.
148: Monopolistic Competition.
149: Monopoly.
150: Monopsony.
151: Moral Hazard.
152: Multicollinearity.
153: Multi-Unit Auctions.
154: Natural Monopoly.
155: Net Present Value.
156: Net Present Value Criteria.
157: Network Externalities.
158: Nominal Income and Prices.
159: Normal Goods.
160: Objective of the Firm.
161: Oligopoly.
162: Opportunity Costs.
163: Optimal Variety.
164: Pareto Optimal Allocation.
165: Pecuniary Economies.
166: Perfect Competition.
167: Pioneering Brands.
168: Predatory Dumping.
169: Predatory Pricing.
170: Present Value.
171: Price Discrimination.
172: Price Leadership.
173: Principal–Agent Problem.
174: Prisoner's Dilemma.
175: Producer Surplus.
176: Product Attributes Model.
177: Product Differentiation.
178: Product Life Cycle.
179: Product Proliferation.
180: Product Variety.
181: Production Functions.
182: Profit Maximization.
183: Property Rights.
184: Public Goods Problem.
185: Quality.
186: R2.
187: Real Income.
188: Real Prices.
189: Rent Seeking.
190: Rents.
191: Reservation Price.
Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
About the Editors.
Contributors.
1: Above-the-Line.
2: Account Manager.
3: Acculturation.
4: Acculturation Models.
5: Action.
6: Adaptive Strategy.
7: Adoption Process.
8: Advertising.
9: Affect.
10: Affective Stage.
11: Agency.
12: Aida Model.
13: Aio (Activities, Interests, and Opinions).
14: Atmospherics.
15: Attention.
16: Attitudes.
17: Awareness.
18: BCG Matrix.
19: Behavior Theories.
20: Behavioral Perspective.
21: Benefit Segmentation.
22: Bidding.
23: Bivariate Analysis.
24: Boundary Spanning.
25: Brand.
26: Brand Equity.
27: Brand Extension.
28: Brand Image.
29: Brand Loyalty.
30: Break-Even Analysis.
31: Business-To-Business Marketing.
32: Buy-Feel-Learn Model.
33: Buyer Behavior Models.
34: Buyer Behavior Theories.
35: Buyers.
36: Buying Center.
37: Call Planning.
38: Causal Research/Causation.
39: Channel Conflict.
40: Channels of Distribution.
41: Cluster Analysis.
42: Codes of Practice.
43: Cognitive Dissonance.
44: Cognitive Stage.
45: Communications Mix.
46: Communications Objectives.
47: Communications Research.
48: Competitive Advantage.
49: Competitive Strategy.
50: Comprehension.
51: Computers in Marketing.
52: Conative Stage.
53: Concept Testing.
54: Confidence Intervals.
55: Conjoint Analysis.
56: Construct Equivalence.
57: Consumer Acculturation.
58: Consumer Buyer Behavior.
59: Consumer Decision-Making Process.
60: Consumer Knowledge Structures.
61: Consumer Learning.
62: Consumer Marketing.
63: Consumer Needs and Motives.
64: Consumer Panels.
65: Consumer Perceptions.
66: Consumer Protection.
67: Consumerism.
68: Contingency Planning.
69: Continuous Innovation.
70: Contribution.
71: Conviction.
72: Corporate Reputation.
73: Corporate Strategy.
74: Cost.
75: Cost Leadership Strategy.
76: Cost Per Thousand.
77: Coupons.
78: Creative Content.
79: Cross-Tabulations.
80: Cue.
81: Culture.
82: Culture and Behavior.
83: Culture and Social Identity.
84: Culture and Societal Behavior.
85: Customer Expectations.
86: Customer Portfolios.
87: Customer Relationship Management.
88: Customer Satisfaction.
89: Customers.
90: DAGMAR Model.
91: Database.
92: Deciders.
93: Demand.
94: Demographic Environment.
95: Demographics.
96: Depth Interviews.
97: Derived Demand.
98: Descriptive Statistics.
99: Design.
100: Design Management.
101: Differentiation Strategy.
102: Diffusion Process.
103: Direct Mail.
104: Direct Marketing.
105: Directional Matrix.
106: Discontinuous Innovation.
107: Discount.
108: Discourse Analysis.
109: Discretionary Income.
110: Discriminant Analysis.
111: Disintermediarization.
112: Disposable Income.
113: Diversification.
114: Economic Environment.
115: Eftpos.
116: Electronic Commerce.
117: Electronic Data Interchange (EDI).
118: Emergent Strategy.
119: End Users.
120: Entrepreneurial Strategy.
121: Environmental Analysis.
122: Environmental Scanning.
123: EPOS.
124: Equivalence.
125: Etic-Emic Dilemma.
126: Evoked Set.
127: Exchange.
128: Exhibitions.
129: Experience Curve.
130: Experimentation.
131: Expert Systems.
132: Exporting.
133: External Audit.
134: Factor Analysis.
135: Factorial Research Design.
136: Family Life Cycle.
137: Feel-Buy-Learn Model.
138: Feminism.
139: Financial Planning for Marketing Communications.
140: Financial Services Retailing.
141: Focus Groups.
142: Focus Strategy.
143: Forecasting.
144: Franchising.
145: Free Sample.
146: Frequency.
147: Galton's Problem.
148: Gatekeepers.
149: Generic Strategies.
150: Geodemographics.
151: Global Strategy.
152: Globalization.
153: Graphical Representation.
154: Gross Margin.
155: Growth Vector Matrix.
156: Guarantees.
157: Habitual Buying Behavior.
158: Hierarchy of Effects Model.
159: High Street Retailing.
160: Horizontal Integration.
161: Hypothesis Testing.
162: Image.
163: Impact.
164: Implementation.
165: Impulse Purchasing.
166: Inbound Communications.
167: Indirect Communications.
168: Industrial Marketing.
169: Influencers.
170: Innovation.
171: Innovation-Adoption Model.
172: Innovators.
173: Integrated Marketing Communications.
174: Interaction Approach.
175: Interest.
176: Internal Audit.
177: Internal Marketing.
178: International Channel Management.
179: International Joint Ventures.
180: International Market Entry and Development Strategies.
181: International Marketing.
182: International Marketing Culture.
183: International Marketing Environment.
184: International Marketing Organization.
185: International Marketing Research.
186: International Organizational Structure.
187: International Pricing Policy.
188: International Product Adaptation.
189: International Product Standardization.
190: International Strategic Alliances.
191: Internet Marketing.