Encyclopedia of Major Marketing Campaigns

  • Volume 2
  • Published By:
  • ISBN-10: 141440607X
  • ISBN-13: 9781414406077
  • DDC: 659.1
  • Grade Level Range: 9th Grade - College Senior
  • eBook
  • Original Copyright 2007 | Published/Released December 2006
  • This publication's content originally published in print form: 2007

  • Price:  Sign in for price



This completely new second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. Photos and sidebars enhance the text.

While Gale strives to replicate print content, some content may not be available due to rights restrictions.Call your Sales Rep for details.


"This volume usefully complements and updates the first volume in the series" Choice (June 2007)

— A. Todman