Personal Branding For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118238184
  • ISBN-13: 9781118238189
  • DDC: 650.1
  • Grade Level Range: 12th Grade +
  • 511 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2014
  • This publication's content originally published in print form: 2012

  • Price:  Sign in for price



Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: Using different organizations and associations to increase visibility and exposure to both clients and competitors. Making the most of networking--from business cards to resumes. Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand. Building a persona through websites and blogging to effectively market ones brand. Evaluating personal style and appearance. Using conversation, negotiation, and sales techniques best suited to a personal brand. Monitoring ones brand reputation and successfully implementing feedback as it grows and develops.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
About the Author.
Author's Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: Why Is Personal Branding Important?.
3: Showing the World Who You Are.
4: Appreciating the Power of Branding.
5: Case Studies in Personal Branding Successy.
6: Knowing Your Brand.
7: Defining Who You Are.
8: Spotting Your Target Audience.
9: Knowing Your Niche — and Your Competitors.
10: Crafting Your Personal Brand Profile.
11: Writing Your Story.
12: Communicating Your Brand with the World.
13: Branding Your Traditional Communication Tools.
14: Communicating Your Brand Online.
15: Planning Your Peronal Brand Communications.
16: Controlling Your Brand Ecosystem.
17: Fashioning Your Image to Match Your Personal Brand.
18: Your Visual Identity: Making Your Mark on Your Brand Environment.
19: Focusing on Special Populations.
20: Building and Nurturing Your Network.
21: Personal Branding in the Workplace.
22: The Part of Tens.
23: Ten Key Benefits of Personal Branding.
24: Ten Ways You Can Sink Your Brand.
25: Ten Ways to Demonstrate Your Brand.
26: Ten Things You Can Do to Continue to Build Your Brande.