Food in the Internet Age, 1st Edition

  • Published By:
  • ISBN-10: 3319015982
  • ISBN-13: 9783319015989
  • DDC: 338.476479
  • Grade Level Range: College Freshman - College Senior
  • 83 Pages | eBook
  • Original Copyright 2013 | Published/Released March 2014
  • This publication's content originally published in print form: 2013

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This book examines food in the United States in the age of the Internet. One major theme running through the book is¬†business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.‚Äč

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
1: Food Online: An Introduction to a Complex Environment.
2: Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan.
3: The Dark Side of Online Food Businesses: Harms to Consumers and Main Street Businesses.
4: Trust Online: From E-Commerce to Recipe Sharing.