Cengage Learning

Packaging Yourself, 5th Edition

  • Kate Wendleton
  • Published By:
  • ISBN-10: 1305381122
  • ISBN-13: 9781305381124
  • DDC: 650.14
  • Grade Level Range: College Freshman - College Senior
  • 271 Pages | eBook
  • Original Copyright 2013 | Published/Released August 2014
  • This publication's content originally published in print form: 2013

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About

Overview

Does your résumé correspond to your LinkedIn profile? Have you simply recounted your work history in your résumé, or have you "packaged" yourself to be seen the way you want to be seen? PACKAGING YOURSELF is the only book on the market that uses case studies to teach you the nuances of résumé preparation, as well as how to combine it with your LinkedIn profile. The average résumé is looked at for only ten seconds. Make yours stand out. Learn how to highlight your strengths and hide your weaknesses. Prepare a marketing piece that dynamically presents you just the way you want prospective employers to see you. Learn how to present yourself effectively on LinkedIn and other media. You'll learn to create an exciting résumé that will, make the reader want to call you in for a meeting, and will guide the interviewing process and bring out the best points about yourself, develop the accomplishment statements that form the backbone of your résumé, and write a summary that increases your chance of getting just the job you want.

Table of Contents

Front Cover.
Other Frontmatter.
Other Frontmatter.
Other Frontmatter.
Title Page.
Copyright Page.
Preface.
Contents.
1: The Five O'Clock Club Method of Job Search.
2: Getting Up to Speed.
3: Steps of the Job Search and the Results of Each Step.
4: Getting Interviews; Building Relationships.
5: Accomplishments: The Backbone of Your Story.
6: Elizabeth: What a Difference a Story Makes.
7: The Seven Stories Exercise® Worksheet.
8: Developing Your Résumé.
9: General Résumé Trends and Guidelines.
10: Maria: Not a Kid Anymore.
11: Andy: His Seven Stories Made the Difference.
12: How to State Your Accomplishments.
13: Start with Your Seven Stories.
14: How to Handle Consulting, Freelance, Temporary, or Unpaid Work.
15: The Steps to Follow in Developing Your Résumé.
16: Writing the Summary at the Top of Your Résumé.
17: Elliott: Getting Back into a Field He Loved.
18: Sample Summary Statements.
19: Electronic Résumés, Online Company Applications, Answering Ads Online, and Having Your Own Website.
20: Using the Internet as a Job-Search Tool.
21: Social Media: Using LinkedIn to Advance Your Career.
22: Résumés for Making a Career Change.
23: Carol: Moving Toward Her Dream.
24: Howard: Repositioned for a New Industry.
25: Stephen: Moving from Nonprofit to For-Profit.
26: Alana: Making a Major Career Change.
27: J. E. Bean: Cashing in on Volunteer Work.
28: Paul: He Thought He Was Making a Career Change.
29: Résumés for Executives.
30: Donald: Repositioned into a New Industry.
31: Louis: Making the Jump from a Technical Role to Executive Management.
32: Tom: What Did He Really Do?.
33: David: Handled His Fear of Discrimination.
34: Martin: Is a One-Page Résumé Better?.
35: Norman: Hiding His Most Recent Job.
36: Janet: Changing Her Job Title; Downplaying Too Many Jobs.
37: Shana: Even Attorneys Use the Five O'Clock Club Approach.
38: Helen: Résumé Looked like Every Other Executive's.
39: Résumés for Managers and High-Level Professionals.
40: Jessie: Pulling Together Her Background to Move Up.
41: Sara: Overcoming Her Background.
42: Richard: His Experience Was Hidden.
43: Philippe: Needed Two Résumés for Two Very Different Targets.
44: George: Positioned for a New Field after Retirement.
45: Various Résumés for Managers and Professionals.
46: CVs for Those in Education, Government, and Other Fields That Require a CV.
47: Harold: In a Government Job; Aiming for a Promotion.
48: Heba: Her “CV” for a Job in Education.
49: Résumés for Lower-Level Professionals.
50: For Junior-Level Employees: A Summary Makes the Difference.
51: Résumés for People with Nothing to Offer.
52: Before and after Résumés for Someone in College.
53: Résumé Checklist: How Good Is Your Résumé?.
54: Quotes to Inspire You.
55: Résumé Checklist: How Good Is Your Résumé?.
56: There's No Reason to Lie on Your Résumé: Just Reposition Yourself Honestly and Punch-Up Your Achievements.
57: What Is the Five O'Clock Club? “Where Professional Success Gets Personal Attention”.
58: How to Join the Club.
59: Questions You May Have about the Weekly Job-Search Strategy Group.
60: When Your Employer Pays.
61: The Way We Are.
62: Lexicon Used at the Five O'Clock Club.
63: Membership Application.
Index.
About the Author.
About the Five O'Clock Club and the “Fruytagie” Canvas.

Meet the Author

Author Bio

Kate Wendleton

The Five O'Clock Club -- where your professional success gets personal attention. Started in 1986, our mantra is that "we always do what is in the best interests of the job hunter." Our founder, Kate Wendleton, has been a career coach since 1978, when she founded The Five O'Clock Club and developed its basic methodology to help job hunters and career changers of all levels in job-search strategy groups headed by senior Five O'Clock Club-certified coaches. Kate, Five O'Clock Club coaches, and members of our management team have appeared on the Today Show, CNN, CNBC, Larry King, National Public Radio and CBS, and in The New York Times, The Economist, The Chicago Tribune, The Wall Street Journal, Fortune magazine, Business Week and other national media.