Freemium Economics, 1st Edition

  • Published By:
  • ISBN-10: 0124166989
  • ISBN-13: 9780124166981
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 254 Pages | eBook
  • Original Copyright 2013 | Published/Released May 2014
  • This publication's content originally published in print form: 2013

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Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the lifetime customer value. In this book, author Eric Seufert shares his hands-on expertise to provide clear guidelines for execution of the freemium business model through all stages of development. Seufert dissects the freemium model with a critical and concrete perspective to unlock the knowledge previously held by large software companies so that you can execute the model successfully. Freemium Economics will de-mystify the freemium model through an exploration of its core tenets, so that you can apply it methodically, rather than hoping that conversion and revenue will naturally follow product launch.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication Page.
Other Frontmatter.
1: Author Biography.
2: The Freemium Business Model.
3: Analytics and Freemium Products.
4: Quantitative Methods for Product Management.
5: Freemium Metrics.
6: Lifetime Customer Value.
7: Freemium Monetization.
8: Virality.
9: Growth.