Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, 3rd Edition

  • Published By:
  • ISBN-10: 1118551753
  • ISBN-13: 9781118551752
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 530 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or paid search is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so.  For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more.

Table of Contents

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
About the Author.
Other Frontmatter.
Author's Acknowledgments.
How to Use This Book.
Table of Contents.
An Introduction to Search-Engine Optimization.
1: Getting Started with Search-Engine Optimization.
2: Keyword Generation.
3: Creating Pages.
4: Basic Website Structure.
5: Advanced Website Structuring.
6: Creating Content.
7: Creating Communities.
8: Building Links.
9: Using Google Analytics.
10: Social Media Optimization.
11: Creating Pay-per-Click Campaigns.
12: Optimizing PPC Campaigns through Quality Score Optimization.
13: Optimizing for Other Search Engines.
14: Optimizing for Local Search.
15: Installing SEO Tools and Plug-ins.
Other Backmatter.