Emerging Research on Islamic Marketing and Tourism in the Global Economy, 1st Edition

  • Hatem El-Gohary
  • Published By:
  • ISBN-10: 1466662735
  • ISBN-13: 9781466662735
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 358 Pages | eBook
  • Original Copyright 2015 | Published/Released December 2015
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Table of Contents.
Detailed Table of Contents.
Emerging Research on Islamic Marketing in the Global Economy.
1: Superfluous or Moderation? The Effect of Religious Value on Conspicuous Consumption Behavior for Luxury Products.
2: The Advent of Western-Style Shopping Centres and Changes in Saudi Women's Purchasing Behaviour.
3: Determinants of Saudi Consumers' Willingness to Participate in Cause-Related Marketing (CRM) Campaigns.
4: Antecedents to Willingness to Boycotts among Malaysian Muslims.
5: A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?.
6: Halal Food Market and Opportunities for Logistics Sector.
Emerging Research on Islamic Tourism in the Global Economy.
7: The Challenges and Opportunities in Addressing the Needs of Middle Eastern Tourists:An Australian Cultural Perspective.
8: Halal Branding for Medical Tourism: Case of Indian Hospitals.
9: Islamic Tourism in India and Pakistan: Opportunities and Challenges.
10: Factors Determining the Price of Umra Package among Travel Agencies in Kano Metropolis.
11: Islamic Tourism in South Africa: An Emerging Market Approach.
Compilation of References.
About the Contributors.