Why Popcorn Costs So Much at the Movies, 1st Edition

  • Richard B. McKenzie
  • Published By:
  • ISBN-10: 0387770011
  • ISBN-13: 9780387770017
  • Grade Level Range: College Freshman - College Senior
  • 328 Pages | eBook
  • Original Copyright 2008 | Published/Released May 2010
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"? Why ink cartridges can cost as much as printers? Why merchants offer sales, coupons, and rebates? Why long lines are good for shoppers? Why men earn more than women, around the globe - and why they always will? Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia. How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising - and in Professor McKenzie's hands, both informative and entertaining. You won't need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.

Table of Contents

Front Cover.
Half Title Page.
Tilte Page.
Copyright Page.
Preface: How Prices Matter.
1: Price and the “Law of Unintended Consequences”.
2: Pricing Lemons, Views, and University Housing.
3: Why Sales.
4: Why Popcorn Costs so much at the Movies.
5: Why So Many Coupons.
6: Why Some Goods Are Free.
7: Free Printers and Pricey Ink Cartridges.
8: Why Movie Ticket Prices are All the Same.
9: Why So Many Prices End with “9”.
10: The Economics of Manufacturers' Rebates.
11: The Psychology and Evolutionary Biology of Manufacturers' Rebates.
12: The Question of Queues.
13: Why Men Earn More on Average than Women — and Always Will.
Subject Index.