Business Reference Guide: The Concepts of International Business, 1st Edition

  • Published By:
  • ISBN-10: 1429835982
  • ISBN-13: 9781429835985
  • DDC: 658.049
  • Grade Level Range: College Freshman - College Senior
  • 101 Pages | eBook
  • Original Copyright 2014 | Published/Released September 2014
  • This publication's content originally published in print form: 2014

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The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the financial, legal, and practical factors that influence international business. The essays start off by providing an overview of international business organization and management, and they then turn to the general review of multinational financing and marketing strategies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Types of Business Organizations.
2: Topics in International Business.
3: International Business Operations.
4: International Real Estate Investing.
5: International Business Law.
6: International Technology Transfer.
7: International Corporate Travel.
8: Global Issues in Management.
9: International Management of Human Resources.
10: Multinational Business Finance.
11: International Financial Accounting.
12: International Financial Markets.
13: International Banking.
14: Multinational Marketing.
15: International Marketing.
16: International Advertising.