Practical Web Analytics for User Experience, 1st Edition

  • Published By:
  • ISBN-10: 0124046940
  • ISBN-13: 9780124046948
  • DDC: 006.3
  • Grade Level Range: College Freshman - College Senior
  • 256 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013

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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Author.
1: Introduction.
2: Introduction to Web Analytics.
3: Web Analytics Approach.
4: How Web Analytics Works.
5: Goals.
6: Learning about Users Through Web Analytics.
7: Learning about Users.
8: Traffic Analysis: Learning How Users Got to Your Website.
9: Analyzing How People Use Your Content.
10: Click-Path Analysis.
11: Segmentation.
12: Pairing Analytics Data with UX Methods.
13: Measuring the Effects of Changes.
14: Advanced Topics.
15: Measuring Behavior within Pages.
16: A/B Testing.
17: Analytics Profiles.
18: Regular Reporting and Talking to Stakeholders.
19: Web Analytics in the Near Future.