Encyclopedia of Sports Management and Marketing, 1st Edition

  • Published By: SAGE
  • ISBN-10: 1412994152
  • ISBN-13: 9781412994156
  • DDC: 796.06
  • Grade Level Range: College Freshman - College Senior
  • 1858 Pages | eBook
  • Original Copyright 2011 | Published/Released August 2011
  • This publication's content originally published in print form: 2011

  • Price:  Sign in for price

About

Overview

This four volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport related products (promoting a particular team or selling team and sport related merchandise, for example), and using sports as a platform for marketing non sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
About the Editors.
Introduction.
Reader’s Guide.
List of Articles.
List of Contributors.
Chronology.
1: Activation, Sponsorship.
2: Acts of God.
3: Added Value or Value Add.
4: Advertising.
5: Advertising Cost, Determination of.
6: Advertising Cost, Super Bowl.
7: Advertising Creative Strategy.
8: Advertising Media.
9: Advertising Planning Process.
10: Affiliation Activities.
11: Affinity Programs.
12: Aftermarketing.
13: Agency Law.
14: Agent, Sports.
15: Allocentric Versus Psychocentric.
16: Alternative Sports.
17: Alumni Loyalty.
18: Amateur Athlete.
19: Amateur Athletic Union.
20: Amateur Sports Act.
21: Ambush Marketing.
22: Ambush Marketing, Protection From.
23: Americans with Disabilities Act.
24: America’s Cup.
25: Anaheim Ducks.
26: Announcer.
27: Anthems/Flag Raising.
28: Antitrust Laws and Sports.
29: Area of Dominant Influence.
30: Arena.
31: Arena Funding—Public/Private.
32: Arena Owner/Operator/Tenant Balance.
33: Arizona Cardinals.
34: Arizona Diamondbacks.
35: Assessing Event Risk.
36: Athlete Representation.
37: Athletes as Sponsors.
38: Atlanta Braves.
39: Atlanta Falcons.
40: Atlanta Hawks.
41: Atlanta Thrashers.
42: Atmospherics.
43: Attendance, Impact of Winning on.
44: Audience Measurement.
45: Avidity.
46: Award Ceremonies.
47: B2B, B2C.
48: Balance Sheet.
49: Balanced Scorecard.
50: Baltimore Orioles.
51: Baltimore Ravens.
52: Banner Ads.
53: Barcoding.
54: Barriers to Entry.
55: Bartering for Sports Events/Vendors.
56: Behavior.
57: Benchmarking.
58: Benefits for Sponsors.
59: Bid Documents.
60: Bill Davis Racing.
61: “Billboard” Rules.
62: Blackouts.
63: Boston Bruins.
64: Boston Celtics.
65: Boston Red Sox.
66: Bowl Championship Series.
67: Bowl Games.
68: Brand Association.
69: Brand Awareness.
70: Brand Equity.
71: Brand Extension.
72: Brand Image.
73: Brand Insistence.
74: Brand Personality.
75: Brand Preference.
76: Brand Protection.
77: Brand Rejection.
78: Branding.
79: Branding, Global Sport.
80: Breach of Contract.
81: Break-Even Analysis.
82: Broadcast Rights.
83: Buffalo Bills.
84: Buffalo Sabres.
85: Calgary Flames.
86: Capital Investment.
87: Carnegie Reports.
88: Carolina Hurricanes.
89: Carolina Panthers.
90: Cartel.
91: Categorizing Sport.
92: Category Exclusivity.
93: Cause Marketing/Branding.
94: Centralization Versus Decentralization of Authority.
95: Change and Sports Management.
96: Charity Sports Events.
97: Charlotte Bobcats.
98: Chat Rooms.
99: Cheerleaders.
100: Chicago Bears.
101: Chicago Blackhawks.
102: Chicago Bulls.
103: Chicago Cubs.
104: Chicago Fire.
105: Chicago White Sox.
106: Chivas USA.
107: Cincinnati Bengals.
108: Cincinnati Reds.
109: Cleveland Browns.
110: Cleveland Cavaliers.
111: Cleveland Indians.
112: Click-Through Rate.
113: Club Seats.
114: Club System in Other Countries.
115: Clutter Sponsorship.
116: Cold Call.
117: Collective Bargaining Agreement.
118: Collusion.
119: “Color”.
120: Colorado Avalanche.
121: Colorado Rapids.
122: Colorado Rockies.
123: Columbus Blue Jackets.
124: Columbus Crew.
125: Commissioner System.
126: Commonwealth Games.
127: Community Relations.
128: Community Sports.
129: Compensation.
130: Competencies.
131: Competitive Balance.
132: Complementary Advertising.
133: Compliance.
134: Complimentary Advertising.
135: Concession Pricing.
136: Conferences, Collegiate Athletic.
137: Congruency of Product and Target Market.
138: Consumer Behavior.
139: Consumer Satisfaction, Facility.
140: Consumer Shows.
141: Contest Fraud/Losses.
142: Contingency Planning.
143: Continuity Possibilities.
144: Continuous Quality Improvement.
145: Contract, Key Factors in a.
146: Contracts, Athletes.
147: Contracts, Coaches.
148: Contracts, Contest Participants.
149: Contracts, Insurance Brokers.
150: Contracts, Management.
151: Contracts, Officials.
152: Contracts, Premium Seating.
153: Contracts, TV/Radio Network.
154: Contracts, Vendors.
155: Contracts, Venue.
156: Control for Safety of Fans/Athletes/Volunteers.
157: Convention and Visitors Bureaus.
158: Cookies.
159: Cooperative Advertising.
160: Copyright Law and Sports.
161: Copyright Versus Trademark.
162: Core Product.
163: Corporate Criteria for Sponsor Evaluation.
164: Corporate Public Relations, Marketing Public Relations.
165: Corporate Sponsorship Philosophy.
166: Co-Sponsor.
167: Cost per Click.
168: Cost per Thousand.
169: Cost–Benefit Analysis.
170: Cost-Plus Pricing.
171: Counterfeit Detection Program.
172: Counterfeit Goods.
173: Coupons.
174: Creating a Strong Event, Keys to.
175: Credential Badges.
176: Credit, Use of.
177: Crisis Management.
178: Cross-Marketing.
179: Cross-Ownership.
180: Cross-Promotions.
181: Crowd Management/Control.
182: Customer Equity.
183: Customer Loyalty Programs.
184: Customer Relationship Marketing.
185: Customer Satisfaction.
186: Dallas Cowboys.
187: Dallas Mavericks.
188: Dallas Stars.
189: Data Collection.